Why are conversion totals different in Journeys vs. Leaderboards?
Why don’t First, Mid, and Last Touch conversions add up to the total?
Why are Journeys split differently from Dashboards?
Why are single-touch conversions defined differently in Journeys?
What’s the difference between conversion journeys and user journeys?
Why does the same journey appear as single-touch in Dashboards but multi-touch in Journeys?
What are First, Mid, Last, and Converting Touches?
Glossary: Journey Types and Attribution Terms
Journeys: Metric Definitions & Calculations
Journeys: Filter Behaviors, Calculations, & Definitions
