The Journeys section in Knotch One provides powerful filtering options to help you drill down into specific segments of user behavior. This article outlines how these filters work, how they affect the displayed data, and the definitions behind the key metrics in your journey visualizations.
Definition: allows user to filter data by conversion(s). User can search within filter menu for specific conversions.
Calculation:Include Journeys Where Conversion_Id In Selected_Conversion_Ids_List
Impact on Total Population: Narrows page data to specific conversions; others are excluded from analysis.
Example: Selecting ‘Get a Demo’ conversion.
Marketer’s Question: "What are the pathways for a specific conversion?”
Definition: The date filters when the conversion event took place. When selected, all metrics across all widgets are filtered by the selected date range.
Calculation: Include Journey Events E if window_start ≤ E.timestamp ≤ window_end
Impact on Total Population: Narrows page data to data when the conversion event took place; others are excluded from analysis.
Example: Selecting ‘Last 90 days.’
Marketer’s Question: "What do my journeys look like for the month of April when we were running a campaign?”
Definition: Standard referrer filter selection menu - user can select from Group, Domain, URL, Tracking Code (Browser URL) by First Touch, Mid Touch, Last Touch or Any Touch. User can select multiple (e.g Social First Touch, Email Mid Touch, Search Paid Last Touch).
Calculation: Include Journeys Where Referrer In Referrer Selection
Impact on Total Population: Narrows page data to journeys from specific referrers; others are excluded from analysis.
Example: Selecting First Touch > Search Organic.
Marketer’s Question: "What do our journeys look like for visitors coming from Paid Search?”
Definition: Standard device filter selection menu. User can select ‘Desktop’ or ‘Mobile’ via checkbox.
Calculation: Include Journeys Where Device_Type In Selected_Device_Type_List
Impact on Total Population: Narrows page data to journeys from specific device type; others are excluded from analysis.
Example: Selecting ‘Mobile.’
Marketer’s Question: "How do my journeys vary when they come from different devices, and which device type performs better?”
Definition: Standard session filter selection menu. User can select ‘Single Session’ or ‘Multi Session’ via checkbox.
Calculation: Only include journeys where multi_session = True or False, depending on selection
Impact on Total Population: Narrows page data to journeys with specific session type; others are excluded from analysis.
Example: Selecting ‘Single Session.’
Marketer’s Question: "How do conversions and journey behavior differ when it’s a single session vs multi session visitor?”
Definition: allows user to filter by selecting Single Touch (1 step) or Multi-Touch (2+ Steps). When this filter is off, the default is all touches.
Calculation: Single Touch: Include Journeys Where Num_Steps = 1, Multi-Touch: Include Journeys Where Num_Steps > 1
Impact on Total Population: Narrows page data to journeys that are either single-touch or multi-touch; others are excluded from analysis.
Example: Selecting Multi-Touch.
Marketer’s Question: "What pages have the highest % of single-touch visitors?”
Definition: user must select 1 Parent Tag to load pathways. All metrics are filtered based on this Parent Tag. User can only select 1 parent tag. This is required for Tag Journeys.
Calculation: Include Journeys Where Parent_Tag = Selected_Tag
Impact on Total Population: Narrows page data to journeys within a specific Parent Tag; others are excluded from analysis.
Example: Selecting ‘Blog’ tag.
Marketer’s Question: “How are the pages within our Product tag performing – how many conversions are there, what is the average time to convert, etc?
