Ready to get started with Knotch One? This section will help you hit the ground running—from setting up your account to understanding the core features.
Learn how KTtag—the Knotch tracking script—powers data collection across your content. This section covers installation and how KTag works to capture data.

Learn about the overall Knotch One platform, such as navigating filters, custom views, and more throughout.
Learn how to use filters and custom views in Knotch One to view and return to specific sets of data. This covers filter types (like Device, Referrer, Date), custom views, and how to get the most from your analysis.

Quadrants is a visual tool that maps your content based on performance and impact. Use it to identify your strongest content, spot underperformers, and make smarter decisions about what to scale, optimize, or revise.
Learn how to use the Analytics section to explore content performance, apply filters, and uncover actionable insights.
Explore how users move through your content with Knotch Journey analytics. Learn how page and tag journeys help you dive into insights including conversion paths.
Dive into detailed performance data for each individual content page in a flexible table. You can search, filter, customize, and download metrics across your entire content library.
Analyze content performance by theme, topic, or campaign using Tags. This section helps you understand how groups of content perform together—so you can evaluate strategy, compare categories, and scale what works.
Track and analyze the actions that matter most to your business. The Conversions section gives you a clear view of how different conversion events perform across devices, pages, and user sessions—helping you prove content impact and optimize for outcomes.

Track meaningful user interactions that signal interest or engagement. The Actions section lets you define, monitor, and optimize these mid-funnel behaviors to better understand how users move through their journey.
Use Cards to collect real-time feedback, drive engagement, or deliver messages to your audience. This section lets you manage your on-site Cards—whether they capture sentiment, promote a CTA, deliver a recommendation, or display a message.
AIQ is Knotch One’s AI-powered content optimization and creation suite. Use AIQ to improve your existing content, atomize it into multiple formats, or compose new content entirely—always grounded in your brand voice, tone, and performance data.
Get answers to common security, data privacy, and retention questions related to Knotch One. Learn how we handle user access, analytics collection, and customer data safeguards.

Track and visualize how users move through key content and interaction steps. Identify drop-offs, compare variants, and optimize audience flows—all without needing an analyst.
Learn how to send, map, and manage data through the Knotch Events API.