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Funnels

Track and visualize how users move through key content and interaction steps. Identify drop-offs, compare variants, and optimize audience flows—all without needing an analyst.

How do I use Funnels?

How do I create a Funnel?

What are Funnel Steps and how do they work?

What are Funnel Excludes?

What is Lift Analysis?

How do I access the dashboard for a funnel I’ve created?

I don't see the Conversion or Action I want to add to my funnel. How do I create it?

What are core Funnel use cases or questions I can answer?

Where do I start with Funnels, or what should I create first?

Why don’t visitor counts in my Funnel always match visitor counts in the page leaderboard?

Can I focus only on a few specific funnels to compare metrics?

Can I download a CSV of my Funnels?

How do I save and reuse specific views in Funnels?

Funnels: Metric Definitions & Calculations

Funnels: Filter Behaviors, Calculations, & Definitions

What is Funnels Drop-off analysis?

Why don’t Immediate Exit and Step Exit Rate always match?

Can I focus on specific pathways within Funnels Drop-off Analysis?

Does the selected date range affect whether a user is considered new or returning in Funnels?

Does Funnels Drop-off Analysis include single sessions or multiple sessions?