Funnel Steps represent the key moments you want to track in sequence—like visiting a product page or clicking a CTA.
Each funnel step has:
A Condition Type: All visitors to site*, Entered site via specific Pages*, Entered site via specific Tags*, Page View, Tag View, Action, Conversion, Referrer
*available for first step only
A Condition Value: the specific page, tag, referrer, or event
Can I use different condition types in the same funnel step?
No — all rules in a single step must share the same condition type (e.g., all Page Views or all Tag Views).
Funnel steps must follow this logic:
Only Step 1 can use “All Visitors,” “Entered Site via Page,” or “Entered Site via Tag”
Within a step, all rules use OR logic
How many steps can my funnel have?
As a reminder, a Funnel must have at least 2 steps.
You can add up to 50 steps in a funnel.
Can I reorder steps of a Funnel?
Yes, hover over the step in the left sidebar in Funnel Builder and click ‘Move up’ or ‘Move down’.