I don't see the Conversion or Action I want to add to my funnel. How do I create it?

Funnels can use existing conversions or actions to define steps. If you don’t see the one you need, follow these steps:

1. Navigate to either Conversions or Actions in the sidebar.

2. Click the + button in the top right.

3. Use the Event Builder to define your rules and match elements.

4. Once you’re happy with the matching elements, click Save.

5. Navigate back to the Funnels and add your new Conversion or Action in the Funnel Builder.

Please note that data for newly created conversions or actions typically appears within 3 hours after saving. Once the data populates, you can view this data in your funnel.

What if my funnel contains an existing Conversion or Action, and then I change it?

If an existing funnel contains a Conversion or Action and you update that Conversion or Action, it will take about 10 minutes for the funnel data to update.