Funnels let you track how users progress through a sequence of touchpoints or steps on your site—like visiting a page, visiting a tag, or completing a conversion.
In the Funnels leaderboard, you can:
View all funnels you've created
Check key metrics
Use filters to view specific funnels (by date, device, referrer, etc.)
Create a Lift Analysis to compare funnels
Click “+ New Funnel” to launch the Funnel Builder, where you can define up to 50 steps, set exclusions, and view completion logic.
Each funnel has its own Dashboard view showing:
Funnel visualizer chart
Step data
Drop-off and progression
Time and page steps between stages
Live filters
Each Funnel also includes a Drop-off Analysis view — click into a funnel and select the Drop-off Analysis tab to see where users are falling out of the funnel at each step.
🎥 Watch a video overview of Funnels here.