Funnels in Knotch One are designed to help you visualize and measure how users move through content, so you can optimize journeys and outcomes.
Common Use CasesMap Out Conversion Pathways
Track the step-by-step journey from awareness to action across your content.
Sequence Touchpoint Analysis
Understand how users flow through specific pages, tags, or themes.
Campaign & Content Performance
Set up a funnel around a campaign’s landing page or content group to measure its impact.
Drop-Off Identification
See where in the funnel users are exiting to uncover friction points or weak content.
Audience Comparisons
Use the referrer Condition Type or filters (e.g. device) to compare how different audiences behave in the same funnel.
Strategic Questions Funnels Can Help You AnswerHow many users move from one content section to another?
Where in the funnel are we losing the most users?
Do certain content paths lead to better conversion or completion outcomes?
Are specific pages or page groups outperforming others?
Which referrer groups (search, social, email, etc.) have the highest funnel completion rates?
Is our top-of-funnel content guiding users toward meaningful action?
Are paid campaigns generating strong journeys or causing fast exits?
Do funnels perform differently for mobile vs. desktop users?
How does the user's landing page impact the rest of their path?
Use Funnels to turn these questions into data-backed insights—then optimize your content accordingly.
