Does Funnels Drop-off Analysis include single sessions or multiple sessions?

Funnels Drop-off Analysis can include multiple sessions and repeated page views, depending on user behavior.

Funnels Drop-off Analysis is not limited to a single session. It can include multiple sessions and repeated page views for the same user.

This is because the filtering in Funnels Drop-off Analysis applies to the funnel steps themselves, not to Drop-off Analysis Pathways. As a result, a user maygenerate multiple page views for the same page, which can appear sequentially in the analysis.

This can happen when a user:

  • Visits a page, leaves the site, and later returns (creating multiple sessions)

  • Refreshes the page manually or automatically

  • Returns to a page after an extended period of time

  • Triggers a new page view event through interactions on the page (for example, single-page applications, dynamic content, or step-based experiences that fire page view events)

If you see the same page listed multiple times in a Pathway, this behavior is expected and does not indicate a glitch. It reflects multiple page view events being captured and may also suggest deeper engagement or extended time spent on that page.