There are many different types of marketing funnels you can build, depending on what stage of the user journey you want to explore or optimize. Whether you're focused on top-of-funnel awareness, conversions, or identifying drop-off points, here are some high-impact funnel types to start with in Knotch One:
1. Top-of-Funnel → Conversion Funnel
Track how users progress from awareness content (e.g. blog or product pages) to a conversion event (e.g. lead form, demo CTA, signup).
Example Steps:
Page A: Blog Post → Page B: Product Page → Conversion: Demo Request
2. Landing Page → Content Path Funnel
Measure performance from a campaign or media landing page through your key internal content.
Use case:
“How well does our paid campaign landing page lead to deeper engagement?”
Example Steps:
Page A: Landing Page → Page B: Product Tour → Page C: Customer Stories → Action: Click on Video
3. Multi-Tag Content Funnel
Track how users move between content types or themes, using Tags (e.g. Awareness → Consideration → Decision).
Example Steps:
Tag A: Brand Education → Tag B: Product Benefits → Tag C: Solutions
4. Drop-Off Analysis Funnel
Create a funnel around a common path and focus on where users exit. Great for identifying UX issues or content friction.
Example Steps:
Page A: Home → Page B: Product Overview → Page C: Pricing → Conversion: Get a Demo
5. Audience Comparison Funnels
Create a funnel and filter it by different Referrer Groups or Devices (e.g. organic vs. paid, mobile vs. desktop).
Example Steps:
Page A: Blog Post → Page B: Product Overview → Page C: Customer Story
Once your funnels are set up, you can start comparing data over time—for example, June vs. July—to measure the impact of updates like a new homepage launch or content changes. You can also compare different funnels with similar paths but different entry points (e.g., homepage vs. campaign landing page) to understand which journey drives more engagement or conversions.
Pro Tip: Keep it simple to start—2 to 4 Funnel steps is enough to begin gathering insights. From there, iterate based on what you learn.