Glossary: Journey Types and Attribution Terms

Journey Types

• Conversion Journey
  A single path leading to one conversion. Used in Journeys view.
  Journeys with multiple conversions are split into separate conversion journeys.

• User Journey
  A full flow of user behavior across a session, which may include multiple conversions. Used in Dashboards.

Conversion Types

• Single-Touch Conversion

  • Journeys Definition: User viewed one page one time before converting.

  • Dashboards Definition: User only saw one page (even if multiple views), with no other pages involved.

• Multi-Touch Conversion

  • Journeys: Journey includes more than one page view (even of the same page).

  • Dashboards: Journey includes more than one unique page before conversion.

Attribution Touchpoints

• First Touch
  The first page a user visits in a journey or conversion path.

• Mid Touch
  Any page between the first and last touch (excluding the converting page).

• Last Touch
  The final page visited before the conversion occurs.

• Converting Touch (Journeys only)
  The page where the conversion takes place. Not shown in the Page Influence table but counted.

• On-Page Conversion (Dashboards only)
  The page where the conversion occurs, counted as the final step in the user journey.