What’s the difference between conversion journeys and user journeys?

Compare how Journeys and Dashboards define user behavior.

The Journeys view is designed to analyze conversion-specific paths—each one starts fresh with a new conversion.
The Dashboards show entire user journeys, which can include multiple conversions.

Key differences:

  • Journeys split each conversion into a separate journey

  • Journeys exclude overly long paths and high-volume users (for performance)

  • Dashboards group everything into one user flow, with no step or conversion caps

Use Journeys to analyze what directly leads to conversions. Use Dashboards to explore broader user behavior.