Here’s how each attribution touchpoint is defined:
First Touch: The first page in the journey
Mid Touch: Pages seen between the first and the last (excluding the final page)
Last Touch: The page seen just before the user converts
Converting Touch: The page where the conversion happened (Journeys only)
On-Page Conversion: The page where the conversion happened (Dashboards only)
Example:
Journey: A → B → C → D → Conversion on D
First Touch: A
Mid Touch: B, C
Last Touch: C
Converting Touch / On-Page Conversion: D