Note : Before any data loads, you must select a Parent Tag from the filter. Tag Journeys always require a Parent Tag to scope results.
Tag Journeys in Knotch One show how groups of tagged pages contribute to conversions across full user journeys—not just individual sessions.
Instead of looking at single URLs, this view helps you evaluate performance based on content themes, campaigns, or strategic groupings defined by your tags.
Key metrics include:
% of Pathways: Percentage of pathways that this tag appears within
Conversions: Number of conversions influenced by pages with that tag
First, Mid, and Last Touch Conversions: Where in the journey tagged content appears
Converting Touches: Journeys that include content with this tag and end in conversion
Single Touch Conversions: When only content from this tag group was seen before conversion
Avg Time to Conversion (Avg TTC): How long it takes after seeing tagged content before converting
Total Pathways: Unique conversion paths tracked across users
Avg Page Touches, Avg Sessions: Give insight into journey complexity
Use Tag Journeys to understand which topics, campaigns, or content types move users toward conversion most effectively.
Use filters to narrow results by conversion, date range, referrer, device, and more.