The Referrer filter helps you understand where your traffic is coming from before visitors arrive on your site or interact with your content.
You can use this filter to analyze traffic from sources such as search engines, social platforms, email campaigns, paid media, direct visits, and AI search platforms.
The Referrer filter is available across many areas of Knotch One, including Pages, Tags, Conversions, Tag Journeys and Page Journeys.
Use the Referrer filter when you want to answer questions such as:
Which channels are driving traffic to my content?
How much traffic came from organic search versus paid search?
Which specific domains are sending visitors to my site?
Which campaign tracking codes are associated with content visits or conversions?
How did different traffic sources influence a user journey?
The Referrer filter includes multiple tabs that let you analyze traffic at different levels of detail.
Use Referrer Group to filter by broad traffic-source categories.
Examples include:
Search Organic
Search Paid
Social Organic
Social Paid
Direct / None
AI Search
This is useful when you want to compare high-level channel performance.
Use Referrer Domain to filter by the specific website or domain that referred traffic.
Examples include:
google.com
linkedin.com
partner-site.com
This is useful when you want to understand which individual sites are sending visitors to your content.
Use Referrer URL to filter by the full source URL.
A Referrer URL may include the full page path and available query parameters, such as UTM parameters.
This is useful when you need more granular source detail than the domain alone.
Use Tracking Code to filter by custom tracking values, such as UTM codes or query parameters.
This is useful for analyzing campaign-specific traffic, especially when you want to evaluate performance by campaign, source, medium, or other tracked values.
If you want to see all traffic from organic search, use the Referrer Group tab and select Search Organic.
If you want to see only organic search traffic from Google, select Search Organic from the Referrer Group tab and google.com from the Referrer Domain tab.
The Referrer filter helps you understand which channels, campaigns, and sources are driving traffic and influencing user behavior. It can be used for high-level channel analysis or more detailed source-level investigation, depending on which filter tab you use
