The X-axis always represents the View Score, which measures the traffic volume to a page. The Y-axis represents either the Conversion Score or the Sentiment Score, depending on the axis filter you choose. Conversion Score reflects how well a page drives conversions, while Sentiment Score reflects brand sentiment associated with the page. Scores range from 0 to 10.
For more details on how scores in Quadrants are calculated, check out the article below:
Quadrants: Metrics & Filter Definitions
Visualize your pages’ performance by quadrant or cluster, based on Views, Conversions, and Sentiment scores. Use Date Range, Conversion Event, Axis, and Tags filters to explore different slices of your content.