Date Range
Recalculates each page’s View, Conversion, and Sentiment Score based on events that occurred within the selected timeframe.
Conversions
This filter recalculates the Conversion Score value for each page based on the percentage of visitors who viewed the page at any time, and then clicked the selected conversion event(s)
Axis
Determines which score maps to the X‑axis or Y‑axis (Conversion × Views or Sentiment × Views).
When ‘Conversion × Views’ is selected, pages are plotted by View Score (X‑axis) and Conversion Score (Y‑axis).
When ‘Sentiment × Views’ is selected, pages are plotted by View Score (X‑axis) and Sentiment Score (Y‑axis).
Tags
Restricts display to pages within the selected tag group(s). This does not recalculate Performance Scores based on the pages within the selected tag(s).
Prime content consists of pages that are high traffic/high converting, or high traffic/high positive sentiment.
Date Range
The number of pages with a View Score, Conversion Score, and/or Sentiment Score greater than 5 within the selected date range.
Cluster
The number of pages within a cluster with a View Score, Conversion Score, and/or Sentiment Score greater than 5 within the date range
Quadrant
The number of pages within a quadrant with a View Score, Conversion Score, and/or Sentiment Score greater than 5 within the date range
Conversions
The number of pages whose View Score, Conversion Score (after applying the conversion filter), or Sentiment Score exceeds 5 during the selected date range.
Conversion Score value for each page is recalculated based on the percentage of visitors who viewed the page at any time, and then clicked the selected conversion event(s) within the selected date range.
Tags
The number of pages within the selected tag(s) with a View Score, Conversion Score, and/or Sentiment Score greater than 5 within the date range
Percentage of pages meeting Prime Content criteria.
Date Range
The percentage of pages with a View Score, Conversion Score, and/or Sentiment Score greater than 5 within the selected date range
Cluster
The percentage of pages within a cluster with a View Score, Conversion Score, and/or Sentiment Score greater than 5 within the date range
Quadrant
The percentage of pages within a quadrant with a View Score, Conversion Score, and/or Sentiment Score greater than 5 within the date range
Conversions
The percentage of pages whose View Score, Conversion Score (after applying the conversion filter), or Sentiment Score exceeds 5 during the selected date range.
Conversion Score value for each page is recalculated based on the percentage of visitors who viewed the page at any time, and then clicked the selected conversion event(s) within the selected date range.
Tags
The percentage of pages within the selected tag(s) with a View Score, Conversion Score, and/or Sentiment Score greater than 5 within the date range
Date Range
The number of pages with a View Score less than 5, and Conversion Score, and/or Sentiment Score greater than 5 within the selected date range
Cluster
The number of pages within a cluster with a View Score less than 5, and Conversion Score, and/or Sentiment Score greater than 5 within the date range
Quadrant
The number of pages within a quadrant with a View Score less than 5, and Conversion Score, and/or Sentiment Score greater than 5 within the date range
Conversions
The number of pages whose View Score is less than 5, and Conversion Score (after applying the conversion filter) and/or Sentiment Score exceeds 5 during the selected date range.
Conversion Score value for each page is recalculated based on the percentage of visitors who viewed the page at any time, and then clicked the selected conversion event(s) within the selected date range.
Tags
The number of pages within the selected tag(s) with a View Score less than 5, and Conversion Score, and/or Sentiment Score greater than 5 within the date range
Date Range
The percentage of pages with a View Score less than 5, and Conversion Score, and/or Sentiment Score greater than 5 within the selected date range within the date range
Cluster
The percentage of pages within a cluster with a View Score less than 5, and Conversion Score, and/or Sentiment Score greater than 5 within the date range
Quadrant
The percentage of pages within a quadrant with a View Score less than 5, and Conversion Score, and/or Sentiment Score greater than 5 within the date range
Conversions
The percentage of pages whose View Score is less than 5, and Conversion Score (after applying the conversion filter) and/or Sentiment Score exceeds 5 during the selected date range.
Conversion Score value for each page is recalculated based on the percentage of visitors who viewed the page at any time, and then clicked the selected conversion event(s) within the selected date range.
Tags
The percentage of pages within the selected tag(s) with a View Score less than 5, and Conversion Score, and/or Sentiment Score greater than 5
Date Range
The number of pages with a View Score greater than 5, and Conversion Score, and/or Sentiment Score less than 5 within the selected date range
Cluster
The number of pages within a cluster with a View Score greater than 5, and Conversion Score, and/or Sentiment Score less than 5 within the date range
Quadrant
The number of pages within a quadrant with a View Score greater than 5, and Conversion Score, and/or Sentiment Score less than 5 within the date range
Conversions
The number of pages whose View Score exceeds 5, and Conversion Score (after applying the conversion filter) and/or Sentiment Score is less than 5 during the selected date range.
Conversion Score value for each page is recalculated based on the percentage of visitors who viewed the page at any time, and then clicked the selected conversion event(s) within the selected date range.
Tags
The number of pages within the selected Tag(s) with a View Score greater than 5, and Conversion Score, and/or Sentiment Score less than 5 within the date range
Date Range
The percentage of pages with a View Score greater than 5, and Conversion Score, and/or Sentiment Score less than 5 within the selected date range
Cluster
The percentage of pages within a cluster with a View Score greater than 5, and Conversion Score, and/or Sentiment Score less than 5 within the date range
Quadrant
The percentage of pages within a quadrant with a View Score greater than 5, and Conversion Score, and/or Sentiment Score less than 5 within the date range
Conversions
The percentage of pages whose View Score exceeds 5, and Conversion Score (after applying the conversion filter) and/or Sentiment Score is less than 5 during the selected date range.
Conversion Score value for each page is recalculated based on the percentage of visitors who viewed the page at any time, and then clicked the selected conversion event(s) within the selected date range.
Tags
The percentage of pages within the selected Tag(s) with a View Score greater than 5, and Conversion Score, and/or Sentiment Score less than 5 within the date range
Cluster
The number of pages within a cluster with a View Score, Conversion Score, and/or Sentiment Score less than 5 within the date range
Quadrant
The number of pages within a quadrant with a View Score, Conversion Score, and/or Sentiment Score less than 5 within the date range
Date Range
The number of pages with a View Score, Conversion Score, and/or Sentiment Score less than 5 within the selected date range
Conversions
The number of pages whose View Score, Conversion Score (after applying the conversion filter) and/or Sentiment Score is less than 5 during the selected date range.
Conversion Score value for each page is recalculated based on the percentage of visitors who viewed the page at any time, and then clicked the selected conversion event(s) within the selected date range.
Tags
The number of pages within the selected tag(s) with a View Score, Conversion Score, and/or Sentiment Score less than 5 within the date range
Date Range
The percentage of pages with a View Score, Conversion Score, and/or Sentiment Score less than 5 within the selected date range
Cluster
The percentage of pages within a cluster with a View Score, Conversion Score, and/or Sentiment Score less than 5 within the date range
Quadrant
The percentage of pages within a quadrant with a View Score, Conversion Score, and/or Sentiment Score less than 5 within the date range
Conversions
The percentage of pages whose View Score, Conversion Score (after applying the conversion filter) and/or Sentiment Score is less than 5 during the selected date range.
Conversion Score value for each page is recalculated based on the percentage of visitors who viewed the page at any time, and then clicked the selected conversion event(s) within the selected date range.
Tags
The percentage of pages within the selected tag(s) with a View Score, Conversion Score, and/or Sentiment Score less than 5 within the date range
Date Range
A 0-to-10 rating that measures how frequently an individual page was viewed during the selected date range compared with every other page on the site.
Pages with 10 views or fewer always score 0; pages with more than 10 views are ranked from lowest to highest view count, ties share the same average rank, that rank is scaled to a 0-to-1 range, and finally multiplied by 10.
Cluster
N/A (Page Level only)
Quadrant
N/A (Page Level only)
Conversions
N/A (Conversions Filter only adjusts Conversion Score)
Tags
N/A (Page Level only)
Date Range
A 0-to-10 effectiveness rating that shows how well a page turns its visitors into converters, based on the Conversion Rate for the page within the selected date range, compared with every other page on the site.
Pages that drive no conversions in that period automatically get a score of 0. All other pages are ordered from the lowest to highest conversion rate; pages with identical rates share the same average position. That rank is then stretched to a 0-to-1 range using min-max scaling and multiplied by 10, producing the Conversion Score you see.
Note: Conversion Rate (Page-level) is the percentage of all-time visitors who viewed the page (any at point prior to converting) and then converted within the selected date range.
Cluster
N/A (Page Level only)
Quadrant
N/A (Page Level only)
Conversions
Conversion Score value for each page is recalculated based on the percentage of visitors who viewed the page at any time, and then clicked the selected conversion event(s) within the selected date range
Tags
N/A (Page Level only)
Date Range
A 0-to-10 rating that measures how visitors felt about a given page based on sentiment responses collected during the selected date range
It is calculated by:
Computing the share of Positive, Neutral, and Negative responses.
Applying weights (Positive = +1, Neutral = 0, Negative = –1) to those shares and summing them into a raw score between –1 and +1.
Shifting and scaling that raw score to the 0–10 range so that –1→0, 0→5, and +1→10.
Cluster
N/A (Page Level only)
Quadrant
N/A (Page Level only)
Conversions
N/A (Conversions Filter only adjusts Conversion Score)
Tags
N/A (Page Level only)
