KTag and Google Analytics both give you a foundational view of on-site behavior—like sessions, page views, traffic sources, device types, clicks, and custom events—so many of the engagement metrics you see in Knotch One will feel familiar.
But there are key differences:
KTag purposely does not capture search terms, geo-location, or any e-commerce/transaction fields
It does not collect form inputs or personal identifiers
KTag measures its own load time, not your overall site speed
In exchange, KTag enables privacy-safe qualitative insights through Feedback and Action Cards—capturing sentiment, perceived value, and responses to CTAs directly from your audience
In short: KTag gives you rich engagement and content insights without the bloat or data privacy concerns of traditional marketing trackers—and adds built-in customer voice data you won’t find in GA.