Knotch One is designed to fit seamlessly into your content planning, creation, and reporting workflow. Here’s how we recommend using it:
Daily:
Monitor content performance in the Analytics section across Traffic & Engagement, Conversions, and Surveys
Track real-time engagement, sentiment, and conversion activity
Use AIQ to create new content using our templates in Atomize
Weekly:
Identify underperforming content and optimize it using AI-powered suggestions
Review Journeys, Cards, and Quadrants for audience behavior trends
Spot patterns in engagement and sentiment across tags or campaigns
Monthly:
Analyze conversion performance and tie content back to business outcomes
Use Quadrants to identify top-performing content for scaling
Share insights with internal stakeholders and align on strategy
This cadence aligns with the Knotch Flywheel framework for content marketers:
Plan → Align on business outcomes, KPIs, and a clear measurement strategy
Create → Use AI to generate performance-ready content
Prove → Measure content’s impact on goals and audience behavior
Learn → Extract insights from dashboards, surveys, and conversions
Optimize → Improve content using performance-driven feedback and AI tools
Scale → Version and expand successful content for different channels or audiences
