Quadrants organizes your content into four visual zones based on selected performance metrics. It helps you quickly see which content is driving results—and which pieces need attention.
You can choose between two axes:
Conversion × Views: Shows content performance by traffic and conversion impact
Sentiment × Views: Shows content performance by traffic and user sentiment
Your content will fall into one of four quadrants:
🟣 Prime: High traffic, high conversions/sentiment — your best-performing content
🔵 Promising: Low traffic, high conversions/sentiment — content worth promoting or scaling
🔴 Corrosive: High traffic, low conversions/sentiment — attracting traffic but underperforming
🟡 Concerning: Low traffic, low conversions/sentiment — content that is not attracting traffic nor converting
Identify which content is truly working (Prime) and replicate its qualities
Look for Promising content you can amplify through SEO, distribution, or paid
Reassess Corrosive content that’s getting attention but not converting
Consider retiring or improving Concerning content
Quadrants gives you a strategic overview of how your content is performing—and where to take action next.
