The Actions section in Knotch One helps you track user behaviors that indicate interest or intent—like clicks on buttons—even if they aren’t full conversions.
Each row in the table represents a defined action, and the columns display performance metrics for that interaction.
Column Definitions:
Action Title: The name of the tracked user action
Clicks: Total number of times the action was triggered
Click Rate: Percentage of visits where the action was triggered
Conversion Rate: How often this action was followed by a conversion
Conversions: Total number of conversions that followed this action
Avg. Number of Pages to Convert: Average pages viewed between action and conversion
Avg. Time to Convert: Average time (in minutes) from action to conversion
Avg. Sessions to Convert: Average number of sessions between action and conversion
Desktop Clicks: Total clicks from desktop users
Mobile Clicks: Total clicks from mobile users
Key Features:
Search: Locate actions by name
Filters: Filter by date, referrer, device, tag, or page
Customize Columns: Show or hide the metrics you care about most
Download to CSV: Export your data using the download button
Create a New Action: Click the + button to define a new action in the Event Builder
Averages: Access the Averages row at the bottom where you can view column averages. The averages will recalculate when filters are applied.
Use this section to monitor mid-funnel activity and understand how users engage with key content elements.