A conversion is a high-value user behavior that signals progress toward a key business goal—such as clicking a CTA.
Conversions are used in Knotch One to measure the impact of your content and show how it contributes to business outcomes.
You can define your own conversions based on specific elements or behaviors using the Event Builder. Go to the Conversions section, then click the + button to create a new Conversion.
Within Event Builder, an Event is a trackable user interaction—typically a click—that can be used to measure engagement or define touchpoints within journeys and funnels. An Event can be a Conversion or Action. Create rules to specify which elements to track for your event.
