When a visitor views several pages on your site, Knotch One gives credit for every page to where the visitor first came from, such as a Google ad or an email.
Clicking from one of your pages to another does not change the credit.
For example, a visitor clicks a Google paid search ad and browses three pages:
Page 1 (from the ad): Search Paid
Page 2 (clicked from Page 1): Search Paid
Page 3 (clicked from Page 2): Search Paid
Page 3 is credited to Search Paid, not to Page 2.
For each page view, Knotch One looks at the click that led there and sorts it into a Referrer Group, checking in this order:
A marketing source: search, social, email, AI search, display ads or another website. Links with UTM tags or ad click IDs count here, even on your own site.
Internal: a click from another page on your own site.
Direct / None: no source could be detected.
Internal clicks keep the credit of the source the visitor came from. Any other source starts a new visit with new credit.
When you filter by a source, such as Search Paid, your results include every page those visitors viewed, not just the first page.
You will only see Internal as a source when a visit begins with an internal click. For example, a visitor leaves a tab open for more than 30 minutes, then clicks to another page.