When building a Referrer Performance Report with the Tracking Code data type selected, you have the option to enable Filter Tracking Codes. This toggle focuses your report by excluding any rows where the Tracking Code column is empty.
The Filter Tracking Codes toggle appears in the Report Builder when both of the following conditions are met:
You have selected Referrer Performance Report as the report type.
You have set the Referrer Data Type to Tracking Code.
Once Tracking Code is selected, the toggle will appear beneath the All Referrers / Specific Referrers selector.
Navigate to Reports in the left navigation and click + Create New.
Select Referrer Performance Report from the report type list.
In the Referrer Data Type dropdown, choose Tracking Code.
Toggle Filter tracking codes to the On position.
Configure the remaining report settings (Date Range, Group Data By, optional Filters) and click Create.
When Filter Tracking Codes is On: the report excludes any rows where the Tracking Code column is empty, including those rows from aggregated totals in the export. This is useful when you want to isolate campaign-tagged traffic and remove organic or untagged visits from your analysis.
When Filter Tracking Codes is Off (default): the report includes all referrer rows regardless of whether a tracking code is present.
Note: The filter includes any row where a URL parameter is present in the Tracking Parameters column, not exclusively UTM parameters. Rows with non-campaign query strings will also appear in filtered results if those parameters are present on the destination URL.
Use Filter Tracking Codes when your report is focused on paid or campaign-driven traffic and you want to eliminate noise from untagged sessions.
Leave it Off if you need a complete picture of all referral sources, including organic and direct traffic that may not carry tracking parameters.
Filter Tracking Codes is specific to the Tracking Code data type because only Tracking Code data can be filtered by the presence of a parameter — Referrer Group, Domain, and URL don't carry that distinction, so the toggle will not appear when those data types are selected.
If you need results limited strictly to UTM-tagged traffic, review your export for rows containing non-campaign query strings and exclude them manually as needed.
