When creating a Referrer Performance Report, you can enable Filter tracking codes when the Referrer Data Type is set to Tracking Code.
This setting removes rows from the export when the destination URL does not contain query parameters. In the exported file, these values appear in the Tracking Parameters column.
The Filter tracking codes toggle appears in the Report Builder when:
Report Type is set to Referrer Performance Report.
Referrer Data Type is set to Tracking Code.
Once Tracking Code is selected, the toggle appears beneath the All Referrers / Specific Referrers selector.
This toggle is only available when creating a new report. It does not appear when the Referrer Data Type is set to Referrer Group, Domain, or URL.
When Filter tracking codes is On, the export excludes rows where the Tracking Parameters column is blank. Exported totals are recalculated after those rows are removed.
When Filter tracking codes is Off, the export includes all rows, whether or not the Tracking Parameters column has a value. This is the default setting.
Use this setting when you want your export to focus only on destination URLs that include query parameters.
Filter tracking codes does not filter exclusively for UTM parameters.
The export includes any row where query parameters are present on the destination URL. This may include UTM parameters, referral parameters, pagination parameters, testing parameters, or other non-campaign query strings.
For example :
Destination URL | Tracking Parameters | Included when Filter tracking codes is On? |
example.com/page | Blank | No |
example.com/page?utm_source=linkedin | utm_source=linkedin | Yes |
example.com/page?page=2 | page=2 | Yes |
If you need results limited strictly to UTM-tagged traffic, review the Tracking Parameters column in the export and remove rows that contain non-UTM query parameters.
Turn Filter tracking codes On when you want to:
Remove untagged rows from your Referrer Performance Report export
Focus on destination URLs that contain query parameters
Review which tracking or URL parameters were captured in referral traffic
Leave Filter tracking codes Off when you need a complete export of all referrer rows, including rows where the destination URL does not contain query parameters.
Always review the exported report to see which query parameters were captured for each row.
