The Conversion Attribution Window determines how far back Knotch One looks when assigning conversion credit to content, pages, tags, actions, referrers, sessions, and devices.
When you change the active attribution window, Knotch One recalculates conversion-related metrics across dashboards, journeys, leaderboards, quadrants, and reports. Engagement metrics based only on session behavior are not affected.
The attribution window affects the following metrics:
Total Conversions
Conversion Rate
Average Time to Conversion
Median Time to Conversion
Average Number of Pages to Conversion
Average Number of Sessions to Conversion
Conversions by Device
Percentage of Conversions by Device
Conversions by Session Type
Percentage of Conversions by Session Type
Top Conversions: Conversion Count, Conversion Rate
Top Referrers by Conversion: Conversion Count, Conversion Rate
The attribution window affects:
Top Pages by Conversion
Top Pages by Conversion Rate
Top Tags by Conversion
Top Tags by Conversion Rate
Conversion metrics displayed in this dashboard are affected by the active attribution window.
Journey path visualizations are limited to paths that start and end within the selected date range.
The attribution window affects Referrer filter metric calculations for:
Total Conversions
Total Conversions with Action
Total Conversions without Action
Total Pathways
Average Page Touches
Average Time to Conversion
Median Time to Conversion
Average Sessions
It also affects Page Influence metrics:
% of Pathways
Conversions
First-Touch Conversions
Mid-Touch Conversions
Last-Touch Conversions
Converting Touches
Single-Touch Conversions
Average Time to Conversion
Median Time to Conversion
It also affects Action Influence metrics:
% of Pathways
Clicks
Conversions
Average Sessions to Conversion
Average Touches Post Action
Average Time to Conversion Post Action
Median Time to Conversion Post Action
The attribution window affects:
Total Conversions
Total Conversions with Action
Total Conversions without Action
Total Pathways
Average Page Touches
Average Time to Conversion
Median Time to Conversion
Average Sessions
It also affects Tag Influence metrics:
% of Pathways
Conversions
First-Touch Conversions
Mid-Touch Conversions
Last-Touch Conversions
Converting Touches
Single-Touch Conversions
Average Time to Conversion
Median Time to Conversion
It also affects Action Influence metrics:
% of Pathways
Clicks
Conversions
Average Sessions to Conversion
Average Touches Post Action
Average Time to Conversion Post Action
Median Time to Conversion Post Action
The attribution window affects Referrer filter metric calculations for all metrics.
It also affects the following standalone metrics:
Total Conversions
Conversion Rate
Average Number of Pages to Convert
Average Time to Convert
Median Time to Convert
Average Number of Sessions to Convert
Desktop Conversions and Conversion Rate
Mobile Conversions and Conversion Rate
Single-Session Conversions and Conversion Rate
Multi-Session Conversions and Conversion Rate
The attribution window affects Referrer filter calculations for all metrics.
It also affects the following standalone metrics:
Total Conversions
Conversion Rate
First-Touch Conversions and Conversion Rate
Mid-Touch Conversions and Conversion Rate
Last-Touch Conversions and Conversion Rate
Single-Touch Conversions and Conversion Rate
Multi-Touch Conversions and Conversion Rate
On-Page Conversions and Conversion Rate
Average Time to Convert with Page
Median Time to Convert with Page
Average Time to Action
Single-Session Conversions and Conversion Rate
Multi-Session Conversions and Conversion Rate
Action Rate
Conversion Score
Performance Score
The attribution window affects Referrer filter calculations for all metrics.
It also affects the following standalone metrics:
Click Rate
Conversions
Conversion Rate
Average Pages to Convert
Average Time to Convert
Median Time to Convert
Average Sessions to Convert
Single-Session Conversions and Conversion Rate
Multi-Session Conversions and Conversion Rate
The attribution window affects Referrer filter calculations for all metrics.
It also affects the following standalone metrics:
Total Conversions
Conversion Rate
Conversion Value
First-Touch Conversions and Conversion Rate
Mid-Touch Conversions and Conversion Rate
Last-Touch Conversions and Conversion Rate
Single-Touch Conversions and Conversion Rate
Multi-Touch Conversions and Conversion Rate
Single-Session Conversions and Conversion Rate
Multi-Session Conversions and Conversion Rate
Average Time to Conversion with Tag
Median Time to Conversion with Tag
Action Rate
The attribution window affects:
Conversion Rate
Conversion Score
Referrer settings in the report builder are affected by the attribution window. Only visitors from the selected referrer within the attribution window are included.
The attribution window affects:
Total Conversions
Conversion Rate
Single-Touch Conversions and Conversion Rate
Multi-Touch Conversions and Conversion Rate
Referrer settings are affected by the attribution window.
The attribution window also affects the following metrics, regardless of selected referrers:
Conversions
Conversion Rate
Conversion Value
Average Time to Conversion
Median Time to Conversion
Average Page Steps to Conversion
Average Sessions to Conversion
Single-Touch Conversions and Conversion Rate
Multi-Touch Conversions and Conversion Rate
Desktop Conversions and Conversion Rate
Mobile Conversions and Conversion Rate
Single-Session Conversions and Conversion Rate
Multi-Session Conversions and Conversion Rate
Conversions by Referrer Channel:
Search Organic
Search Paid
Social Organic
Social Paid
Direct
External
Internal
AI Search
Display Paid
Referrer settings are affected by the attribution window.
The attribution window also affects the following metrics, regardless of selected referrers:
Conversions
Conversion Rate
Average Time to Conversion
Average Page Steps to Conversion
Average Sessions to Conversion
Single-Touch Conversions and Conversion Rate
Multi-Touch Conversions and Conversion Rate
Desktop Conversions and Conversion Rate
Mobile Conversions and Conversion Rate
Single-Session Conversions and Conversion Rate
Multi-Session Conversions and Conversion Rate
Conversions by Referrer Channel:
Search Organic
Search Paid
Social Organic
Social Paid
Direct
External
Internal
AI Search
Display Paid
The attribution window does not affect engagement metrics that are based on session data, including:
Average Time on Page
Average Scroll Depth
Views
Unique Visitors
Views Over Time
Scroll Depth by Quartile
Time On Page Histogram
Top Pages by Unique Visitors
Top Referrer Group by Unique Visitors
