How the Conversion Attribution Window Affects Metrics

The Conversion Attribution Window determines how far back Knotch One looks when assigning conversion credit to content, pages, tags, actions, referrers, sessions, and devices.

When you change the active attribution window, Knotch One recalculates conversion-related metrics across dashboards, journeys, leaderboards, quadrants, and reports. Engagement metrics based only on session behavior are not affected.

Dashboards

Conversions Dashboard

The attribution window affects the following metrics:

• Total Conversions

• Conversion Rate

• Average Time to Conversion

• Median Time to Conversion

• Average Number of Pages to Conversion

• Average Number of Sessions to Conversion

• Conversions by Device

• Percentage of Conversions by Device

• Conversions by Session Type

• Percentage of Conversions by Session Type

• Top Conversions: Conversion Count, Conversion Rate

• Top Referrers by Conversion: Conversion Count, Conversion Rate

Home Dashboard

The attribution window affects:

• Top Pages by Conversion

• Top Pages by Conversion Rate

• Top Tags by Conversion

• Top Tags by Conversion Rate

Traffic & Engagement Dashboard

Conversion metrics displayed in this dashboard are affected by the active attribution window.

Journeys

Page Journeys

Journey path visualizations are limited to paths that start and end within the selected date range.

The attribution window affects Referrer filter metric calculations for:

• Total Conversions

• Total Conversions with Action

• Total Conversions without Action

• Total Pathways

• Average Page Touches

• Average Time to Conversion

• Median Time to Conversion

• Average Sessions

It also affects Page Influence metrics:

• % of Pathways

• Conversions

• First-Touch Conversions

• Mid-Touch Conversions

• Last-Touch Conversions

• Converting Touches

• Single-Touch Conversions

• Average Time to Conversion

• Median Time to Conversion

It also affects Action Influence metrics:

• % of Pathways

• Clicks

• Conversions

• Average Sessions to Conversion

• Average Touches Post Action

• Average Time to Conversion Post Action

• Median Time to Conversion Post Action

Tag Journeys

The attribution window affects:

• Total Conversions

• Total Conversions with Action

• Total Conversions without Action

• Total Pathways

• Average Page Touches

• Average Time to Conversion

• Median Time to Conversion

• Average Sessions

It also affects Tag Influence metrics:

• % of Pathways

• Conversions

• First-Touch Conversions

• Mid-Touch Conversions

• Last-Touch Conversions

• Converting Touches

• Single-Touch Conversions

• Average Time to Conversion

• Median Time to Conversion

It also affects Action Influence metrics:

• % of Pathways

• Clicks

• Conversions

• Average Sessions to Conversion

• Average Touches Post Action

• Average Time to Conversion Post Action

• Median Time to Conversion Post Action

Leaderboards

Conversions Leaderboard

The attribution window affects Referrer filter metric calculations for all metrics.

It also affects the following standalone metrics:

• Total Conversions

• Conversion Rate

• Average Number of Pages to Convert

• Average Time to Convert

• Median Time to Convert

• Average Number of Sessions to Convert

• Desktop Conversions and Conversion Rate

• Mobile Conversions and Conversion Rate

• Single-Session Conversions and Conversion Rate

• Multi-Session Conversions and Conversion Rate

Pages Leaderboard

The attribution window affects Referrer filter calculations for all metrics.

It also affects the following standalone metrics:

• Total Conversions

• Conversion Rate

• First-Touch Conversions and Conversion Rate

• Mid-Touch Conversions and Conversion Rate

• Last-Touch Conversions and Conversion Rate

• Single-Touch Conversions and Conversion Rate

• Multi-Touch Conversions and Conversion Rate

• On-Page Conversions and Conversion Rate

• Average Time to Convert with Page

• Median Time to Convert with Page

• Average Time to Action

• Single-Session Conversions and Conversion Rate

• Multi-Session Conversions and Conversion Rate

• Action Rate

• Conversion Score

• Performance Score

Actions Leaderboard

The attribution window affects Referrer filter calculations for all metrics.

It also affects the following standalone metrics:

• Click Rate

• Conversions

• Conversion Rate

• Average Pages to Convert

• Average Time to Convert

• Median Time to Convert

• Average Sessions to Convert

• Single-Session Conversions and Conversion Rate

• Multi-Session Conversions and Conversion Rate

Tags Leaderboard

The attribution window affects Referrer filter calculations for all metrics.

It also affects the following standalone metrics:

• Total Conversions

• Conversion Rate

• Conversion Value

• First-Touch Conversions and Conversion Rate

• Mid-Touch Conversions and Conversion Rate

• Last-Touch Conversions and Conversion Rate

• Single-Touch Conversions and Conversion Rate

• Multi-Touch Conversions and Conversion Rate

• Single-Session Conversions and Conversion Rate

• Multi-Session Conversions and Conversion Rate

• Average Time to Conversion with Tag

• Median Time to Conversion with Tag

• Action Rate

Quadrants

The attribution window affects:

• Conversion Rate

• Conversion Score

Reports

Referrer Performance Report

Referrer settings in the report builder are affected by the attribution window. Only visitors from the selected referrer within the attribution window are included.

The attribution window affects:

• Total Conversions

• Conversion Rate

• Single-Touch Conversions and Conversion Rate

• Multi-Touch Conversions and Conversion Rate

Performance Rankings Report

Referrer settings are affected by the attribution window.

The attribution window also affects the following metrics, regardless of selected referrers:

• Conversions

• Conversion Rate

• Conversion Value

• Average Time to Conversion

• Median Time to Conversion

• Average Page Steps to Conversion

• Average Sessions to Conversion

• Single-Touch Conversions and Conversion Rate

• Multi-Touch Conversions and Conversion Rate

• Desktop Conversions and Conversion Rate

• Mobile Conversions and Conversion Rate

• Single-Session Conversions and Conversion Rate

• Multi-Session Conversions and Conversion Rate

• Conversions by Referrer Channel:

  • Search Organic

  • Search Paid

  • Social Organic

  • Social Paid

  • Direct

  • External

  • Internal

  • Email

  • AI Search

  • Display Paid

Site Performance Report

Referrer settings are affected by the attribution window.

The attribution window also affects the following metrics, regardless of selected referrers:

• Conversions

• Conversion Rate

• Average Time to Conversion

• Average Page Steps to Conversion

• Average Sessions to Conversion

• Single-Touch Conversions and Conversion Rate

• Multi-Touch Conversions and Conversion Rate

• Desktop Conversions and Conversion Rate

• Mobile Conversions and Conversion Rate

• Single-Session Conversions and Conversion Rate

• Multi-Session Conversions and Conversion Rate

• Conversions by Referrer Channel:

  • Search Organic

  • Search Paid

  • Social Organic

  • Social Paid

  • Direct

  • External

  • Internal

  • Email

  • AI Search

  • Display Paid

What the Attribution Window Does Not Affect

The attribution window does not affect engagement metrics that are based on session data, including:

• Average Time on Page

• Average Scroll Depth

• Views

• Unique Visitors

• Views Over Time

• Scroll Depth by Quartile

• Time On Page Histogram

• Top Pages by Unique Visitors

• Top Referrer Group by Unique Visitors