The Conversion Attribution Window controls how far back Knotch looks from a conversion event to credit the pages a visitor viewed. You can change this setting at any time from the Settings menu.
In the left navigation, click Settings.
In the Settings submenu, click Conversion Attribution.
The Conversion Attribution Window panel opens, showing your current active setting.
Click Edit to change the conversion attribution window mode or duration
Once configured, the active attribution window is displayed in the filter bar throughout the platform. You can click it at any time to return to this setting.
Credits pages viewed within a rolling window that is calculated backward from today. The window automatically moves forward as time passes — you never need to update it manually.
Available durations:
Last 30 days — Attributes conversions to page views in the past 30 days
Last 90 days — Attributes conversions to page views in the past 90 days
Last 1 year — Attributes conversions to page views in the past 12 months
Last 2 years (Default) — Attributes conversions to page views in the past 2 years
To configure:
Select Rolling lookback window.
Under Rolling Windows, choose your preferred duration.
Click Save.
Credits only pages viewed within the date range you currently have selected on the report or dashboard. The attribution window dynamically mirrors whatever date range you are viewing.
A page view must fall within the selected report date range to be credited for a conversion. If you change your date filter, the conversion data updates accordingly.
To configure:
Select Match event date range.
Click Save.
Pins the attribution window to a fixed start and end date that you specify. Only page views within those exact dates can receive conversion credit, regardless of when the conversion occurred or what report date range is currently selected.
To configure:
Select Custom date range.
In the calendar picker, select your start date and end date. You can also type dates directly into the MM/DD/YYYY fields at the bottom.
Click Save.
