Conversion attribution is how the Knotch One platform determines which content pages receive credit for contributing to a conversion event. When a visitor converts, Knotch looks back through their page view history and credits every page they viewed within a defined time window — called the Conversion Attribution Window.
How it works
When a visitor converts — for example, by submitting a form, clicking a tracked CTA, or completing a purchase — Knotch traces back through that visitor's page view history. Any page view that falls within your Conversion Attribution Window is credited for the conversion. Page views that occurred before the window began are excluded from attribution, even if the same visitor ultimately converted.
This means your conversion metrics reflect the pages that were genuinely part of a visitor's path to converting, not just the last touchpoint.
What it affects
Conversion, action and referral-based metrics
What it does not affect
Engagement metrics
Why the conversion attribution window matters
Content marketing often has a long influence cycle. A visitor might read a thought leadership article in January, come back in February for a product comparison piece, and convert in March. A short attribution window might only credit the February article; a longer one would credit both.
Choosing the right window lets you see the true breadth of your content's influence on conversions — and ensures your performance data reflects your team's actual content strategy.