How do Brand Guidelines work in Brand Profiles?

Brand Guidelines are the identity layer that tells AIQ how to write for a specific brand. They are configured within each Brand Profile under the Brand Guidelines tab. You can set them up using AI-powered document upload, manual entry, or a combination of both.

Option 1: Upload brand guideline documents (recommended)

1. Open a Brand Profile and click the Brand Guidelines tab.

2. Upload one or more brand guideline documents (PDF or DOCX).

3. AIQ automatically analyzes the uploaded documents and extracts key brand attributes, including:

   • Brand tone and voice

   • Vocabulary preferences

   • Writing structure rules

   • Brand persona and positioning

4. An AI-generated brand identity summary is displayed, along with detailed guideline sections derived from your documents.

5. These guidelines are then used across all AIQ workflows whenever this brand is selected.

Managing uploaded documents:

• You can upload multiple documents. When more than one is uploaded, the Brand Guidelines sections update with combined insights from all documents.

• If you remove a document, the guidelines update accordingly—content from removed documents is no longer included.

• You can manually edit the AI-generated content if you need to correct or refine anything.

Option 2: Define guidelines manually

If you don't have brand guideline documents to upload, you can enter guidelines by hand. Click the manual edit option within the Brand Guidelines tab to define:

• Tone and voice

• Vocabulary rules

• Writing structure

• Brand personas and context

• Other guidelines (open field)

These fields cover the same brand identity categories that AIQ uses across all workflows.

For existing AIQ clients

When Brand Profiles are enabled, any previously configured brand information is automatically carried forward into the Brand Guidelines fields for your initial Brand Profile. These remain in place until you either edit them or replace them with an uploaded document.

Why this matters

Using existing brand documents saves time compared to manually entering settings, ensures AIQ follows your brand voice automatically, and reduces the amount of prompting and editing needed—because AIQ starts with richer context before optimizing, composing, or atomizing content.