Filtering the Conversions Dashboard by API Conversions

Overview

If you’re integrated with the Knotch Events API, you can filter your Conversions Dashboard by one or multiple API Conversions, or a combination of API and Site Conversions, to analyze site-level conversion performance for visitors who completed specific conversion events.

Using the API Conversion Filter

1. Open the Conversions Dashboard

   • Navigate to Analytics → Conversions

   • At the top of the dashboard, locate the Conversions filter dropdown

2. Select API Conversions

   • API Conversions now appear within the Conversions filter under a dedicated “API Conversions” grouping

   • Site Conversions are displayed separately under “Site Conversions”

   This grouping helps distinguish on-site conversion actions from those received via the API (e.g., ClosedWon, BecameSQL, PurchaseCompleted).

3. Apply One or Multiple Filters

   • Select one or more API Conversion events to filter dashboard data

   • You can also combine API and Site Conversions to view blended performance for both online and offline outcomes

4. View Updated Metrics

   • All dashboard chips, widgets, charts and data tables automatically recalculate when filters are applied

   • Metrics update based on the selected Conversion events.

What’s Impacted

When an API Conversion filter is applied, the following update:

• Top Level Metric chips

• Trend Charts

• Conversion Breakdown Tables

• Top Pages and Tags Lists

Data shown represents only visitors who completed the selected API or Site Conversions during the chosen date range.

To learn more about metric + filter definitions, check out the following article: [insert link here]