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All collectionsActionsIf I unpublish a CTA Card, will conversions still get attributed to it?

If I unpublish a CTA Card, will conversions still get attributed to it?

Determine whether conversions get attributed to CTA cards that are no longer displayed on a page

Yes. Even if an Action Card is unpublished from a page, conversions will still get attributed to it based on visitor journeys that convert after CTA click.

For example, in this visitor journey for Visitor 1: CTA Card Click -> CTA card is unpublished -> Page1 -> Page 2 -> Conversion X

Conversion X would still get attributed to the CTA Card.

If a CTA card is deleted, then it's no longer accessible in Knotch One, therefore is no longer available for attribution.