Date Range (Base definition)
Limits metrics to events that occurred within the selected date range
Referrers
Limits metrics to journeys where visitors entered via any selected referrer(s)
Devices
Limits metrics to events occurring on the selected device (Desktop or Mobile)
Pages
Limits metrics to events occurring on the selected Page(s)
Tags
Limits metrics to events occurring on Pages associated with the selected Tag(s)
Date Range (Base)
Count of clicks recorded for the Action event that occurred within the selected date range.
Referrers
Count of clicks recorded for the Action within the selected date range from visitors who entered the page(s) containing the event(s) via the selected referrer(s)
Devices
Count of clicks recorded for the Action event that occurred within the date range on the selected device
Pages
Count of clicks recorded for the Action event within the selected date range that occurred on the selected Page(s)
Tags
Count of clicks recorded for the Action event within the selected date range that occurred on Pages associated with the selected Tag(s)
Date Range (Base)
Percentage of visitors who clicked the Action event within the selected date range
Referrers
Percentage of visitors who entered the page(s) containing the event(s) via the selected referrer(s) who clicked the Action event within the selected date range
Devices
Percentage of visitors who clicked the Action event within the date range on the selected device
Pages
Percentage of visitors who clicked the Action event within the date range on the selected Page(s)
Tags
Percentage of visitors who clicked the Action event within the date range on Pages associated with the selected Tag(s)
Date Range (Base)
Percentage of visitors who converted within the selected date range after clicking the Action event
Referrers
Percentage of visitors who entered the site via the selected referrer(s) who converted within the selected date range after clicking the Action event
(Includes visitors who entered via selected referrer(s) either before or after the Action was clicked.)
Devices
Percentage of visitors who converted within the date range on the selected device after clicking the Action event
Pages
Percentage of visitors who converted after viewing the selected Page(s) and clicking the Action (anywhere) prior to conversion
Tags
Percentage of visitors who converted after viewing Pages associated with the selected Tag(s) and clicking the Action (anywhere) prior to conversion
Date Range (Base)
Count of conversion events within the selected date range attributed to visitors who clicked a specific Action and then went on to convert
Referrers
Count of conversion events within the selected date range attributed to visitors who arrived via the selected referrer(s), clicked a specific Action, and then went on to convert.
(Includes visitors who entered via selected referrer(s) either before or after the Action was clicked.)
Devices
Count of conversion events within the selected date range on the selected device attributed to visitors who clicked a specific Action and then went on to convert
Pages
Count of conversion events within the selected date range attributed to visitors who viewed the selected Page(s) and clicked the Action event as part of their journey prior to converting.
Note: Action event does not have to occur on the selected Page(s).
Tags
Count of conversion events within the selected date range attributed to visitors who viewed Pages associated with the selected Tag(s) and clicked the Action event as part of their journey prior to converting
Note: Action event does not have to occur on the selected Tag(s).
Date Range (Base)
The average number of pages viewed before completing a conversion event in the selected date range, where the Action event was clicked prior to converting
Referrers
The average number of pages in User Journeys containing the Action event that led to a conversion event, attributed to visitors who entered the site via selected referrer(s)
Devices
The average number of pages viewed before completing a conversion event on the selected device, where the Action event was clicked prior to converting
Pages
The average number of pages it took to convert in journeys where the Action event was clicked and the selected Page(s) were viewed (in any order) prior to conversion
Tags
The average number of pages it took to convert in journeys where the Action event was clicked and Pages associated with the selected Tag(s) were viewed (in any order) prior to conversion
Date Range (Base)
The average amount of time it took visitors to complete a conversion event in the selected date range, where the Action event was clicked prior to converting
Referrers
The average time it took visitors who arrived via the selected referrer(s) to complete a conversion event after clicking the Action event
Devices
The average time it took visitors to complete a conversion event on the selected device after clicking the Action event
Pages
The average time it took to convert in a journey where the Action event was clicked and the selected Page(s) were viewed
Tags
The average time it took to convert in a journey where the Action event was clicked and Pages associated with the selected Tag(s) were viewed
Date Range (Base)
The average number of sessions before completing a conversion event, where the Action event was clicked prior to converting
Referrers
The average number of sessions it took for visitors who arrived via the selected referrer(s) to convert after clicking the Action event
Devices
The average number of sessions before converting on the selected device, where the Action event was clicked prior to conversion
Pages
The average number of sessions to convert in journeys where the Action was clicked and the selected Page(s) were viewed
Tags
The average number of sessions to convert in journeys where the Action was clicked and Pages within the selected Tag(s) were viewed
Date Range (Base)
Percentage of conversions within the selected date range from journeys consisting of two or more sessions, where the Action event was clicked prior to converting
Referrers
Percentage of conversions within the date range from multi-session journeys, where visitors entered the site via the selected referrer(s) and clicked the Action event prior to converting
Devices
Percentage of conversions within the date range from multi-session journeys, on the selected device, where the Action event was clicked prior to converting
Pages
Percentage of conversions from multi-session journeys where visitors viewed the selected Page(s) and clicked the Action event as part of their journey prior to conversion
Note: The Action event does not have to occur on the selected page(s).
Tags
Percentage of conversions from multi-session journeys where visitors viewed pages associated with the selected Tag(s) and clicked the Action event as part of their journey prior to conversion.
Note: The Action event does not have to occur on pages associated with the selected Tag(s).
Date Range (Base)
Count of conversion events within the selected date range that occurred in journeys consisting of two or more sessions, where the Action event was clicked prior to converting
Referrers
Count of conversion events from multi-session journeys within the date range attributed to visitors who entered via the selected referrer(s), where the Action event was clicked prior to conversion
Devices
Count of conversion events from multi-session journeys within the date range on the selected device, where the Action event was clicked prior to converting
Pages
Count of conversion events from multi-session journeys within the date range where visitors viewed the selected Page(s) and clicked the Action event as part of their journey prior to conversion
Note: The Action event does not have to occur on the selected page(s).
Tags
Count of conversion events from multi-session journeys within the date range where visitors viewed pages associated with the selected Tag(s) and clicked the Action event as part of their journey prior to conversion
Note: The Action event does not have to occur on pages associated with the selected Tag(s).
Date Range (Base)
Percentage of conversions within the selected date range from journeys that occurred entirely within a single session, where the Action event was clicked prior to converting
Referrers
Percentage of conversions within the date range from single-session journeys where visitors entered the site via the selected referrer(s) and clicked the Action event prior to conversion
Devices
Percentage of conversions within the date range from single-session journeys, on the selected device, where the Action event was clicked prior to converting
Pages
Percentage of conversions from single-session journeys within the date range where visitors viewed the selected Page(s) and clicked the Action event as part of their journey prior to conversion
Note: The Action event does not have to occur on the selected page(s).
Tags
Percentage of conversions from single-session journeys within the date range where visitors viewed pages associated with the selected Tag(s) and clicked the Action event as part of their journey prior to conversion
Note: The Action event does not have to occur on pages associated with the selected Tag(s)
Date Range (Base)
Count of conversion events within the selected date range from journeys occurring entirely within a single session, where the Action event was clicked prior to converting
Referrers
Count of conversion events within the date range from single-session journeys attributed to visitors who entered via the selected referrer(s), where the Action event was clicked prior to conversion
Devices
Count of conversion events within the date range from single-session journeys on the selected device, where the Action event was clicked prior to converting
Pages
Count of conversion events from single-session journeys within the date range where visitors viewed the selected Page(s) and clicked the Action event as part of their journey prior to conversion
Note: The Action event does not have to occur on the selected page(s)
Tags
Count of conversion events from single-session journeys within the date range where visitors viewed pages associated with the selected Tag(s) and clicked the Action event as part of their journey prior to conversion.
Note: The Action event does not have to occur on pages associated with the selected Tag(s).
Date Range (Base)
Count of clicks for the Action event that occurred on desktop devices within the selected date range
Referrers
Count of clicks for the Action event on desktop devices within the date range from visitors who entered via the selected referrer(s)
Devices
(Filter restricts to Desktop only) Count of clicks for the Action event on desktop devices within the selected date range
Pages
Count of clicks for the Action event on desktop devices within the selected date range occurring on the selected Page(s)
Tags
Count of clicks for the Action event on desktop devices within the selected date range occurring on pages associated with the selected Tag(s)
Date Range (Base)
Count of clicks for the Action event that occurred on mobile devices within the selected date range
Referrers
Count of clicks for the Action event on mobile devices within the date range from visitors who entered via the selected referrer(s)
Devices
(Filter restricts to Mobile only) Count of clicks for the Action event on mobile devices within the selected date range
Pages
Count of clicks for the Action event on mobile devices within the selected date range occurring on the selected Page(s)
Tags
Count of clicks for the Action event on mobile devices within the selected date range occurring on pages associated with the selected Tag(s)
Date Range (Base)
Average amount of time visitors actively spent on the page containing the Action event within the selected date range
Referrers
Average time visitors spent on pages containing the Action event within the date range, for visitors who entered via the selected referrer(s)
Devices
Average time visitors actively spent on the page containing the Action event within the date range on the selected device
Pages
Average time visitors spent on the selected Page(s) containing the Action event within the selected date range
Tags
Average time visitors spent on pages associated with the selected Tag(s) that contained the Action event within the selected date range
Date Range (Base)
Average percentage of page content scrolled by visitors on the page containing the Action event within the selected date range
Referrers
Average percentage of page content scrolled by visitors who entered via the selected referrer(s) on pages containing the Action event within the selected date range
Devices
Average percentage of page content scrolled by visitors on pages containing the Action event within the date range on the selected device
Pages
Average percentage of content scrolled by visitors on the selected Page(s) containing the Action event within the selected date range
Tags
Average percentage of content scrolled by visitors on pages associated with the selected Tag(s) containing the Action event within the selected date range
