Filter Quick Reference
Use these filters to refine Conversions Leaderboard metrics:
Date Range
Limits metric to events within the selected timeframe.
Referrer (Any‑Touch)
Restricts to events from visitors who arrived via the selected referrer source(s).
Device
Restricts to events that occurred on the chosen device type (Desktop or Mobile).
Average Bar
Displays the average value of the metric across all conversion types in the table.
Metric & Filter Definitions
Definition: Count of click events for the conversion event that occurred within the selected date range.
Date Range: Count of click events for the conversion within the selected date range.
Referrer (Any‑Touch): Count of click events for the conversion within the selected date range from visitors who arrived via selected referrer(s).
Device: Count of click events for the conversion within the date range that occurred on the selected device.
Average Bar: Sum of conversion events for all conversions ÷ Number of conversions.
Definition: The percentage of visitors who clicked the conversion event within the selected date range.
Date Range: (Total converted journeys containing this conversion event within the selected date range ÷ All journeys [converted and unconverted]) × 100.
Referrer (Any‑Touch): (Count of converted journeys containing this conversion event attributed to the specified Referrer ÷ All journeys [converted and unconverted] attributed to the specified Referrer) × 100.
Device: (Total converted journeys containing this conversion event which occurred on the selected device ÷ All journeys on the selected device [converted and unconverted]) × 100.
Average Bar: Sum of conversion rates for all conversions ÷ Number of conversions.
Definition: Average number of pages in User Journeys that led to a click event for the conversion within the selected date range.
Date Range: Number of total pages within converted journeys ÷ number of conversion events within the selected date range.
Referrer (Any‑Touch): Number of total pages within converted journeys attributed to the selected Referrer ÷ number of conversion events within the selected date range.
Device: Number of total pages within converted journeys on the selected device ÷ number of conversion events that occurred on the selected device.
Average Bar: Sum of Average # of Pages to Convert for all conversions ÷ Number of conversions.
Definition: Average amount of time it took visitors to click on the conversion, where the click events occurred in the selected date range.
Date Range: Avg time to conversion for the conversion events within the date range.
Referrer (Any‑Touch): Total time to conversion for all converted journeys attributed to the selected Referrer ÷ number of conversion events (of the specific conversion).
Device: Total time to conversion for all converted journeys ÷ number of conversion events that occurred on the selected device.
Average Bar: Sum of Average Time to Conversion for all conversions ÷ Number of conversions.
Definition: Average number of sessions that were started before the conversion event occurred, where the events occurred in the selected date range.
Date Range: Total number of sessions prior to conversion ÷ total number of conversion events within the selected date range.
Referrer (Any‑Touch): Total number of sessions attributed to the selected Referrer prior to conversion ÷ total number of conversion events associated with the respective referrer.
Device: Total number of sessions prior to conversion ÷ total number of conversion events that occurred on the selected device.
Average Bar: Sum of Average # of Sessions to Convert for all conversions ÷ Number of conversions.
Definition: Percentage of all‑time visitors who clicked on the conversion event within the date range as part of User Journeys that continued across two or more sessions.
Date Range: (Converted, multi‑session journeys in range ÷ Total multi‑session journeys) × 100.
Referrer (Any‑Touch): (Converted, multi‑session journeys attributed to the selected Referrer ÷ Total multi‑session journeys attributed to the selected Referrer) × 100.
Device: (Converted, multi‑session journeys on the selected device ÷ Total multi‑session journeys on the selected device) × 100.
Average Bar: Sum of Multi‑Session Conversion Rates for all conversions ÷ Number of conversions.
Definition: Total number of click events for the conversion in the date range, occurring in User Journeys that continued across two or more sessions.
Date Range: Total number of click events for the conversion in the date range, occurring in multi‑session journeys.
Referrer (Any‑Touch): Total number of click events for the conversion in the date range, occurring in multi‑session journeys of visitors who arrived via the selected Referrer(s).
Device: Total number of click events for the conversion in the date range on the selected device, occurring in multi‑session journeys.
Average Bar: Sum of Multi‑Session Conversions for all conversions ÷ Number of conversions.
Definition: Percentage of all‑time visitors who clicked on the conversion event within the date range in User Journeys that started and ended within a single session.
Date Range: (Converted, single‑session journeys in range ÷ Total single‑session journeys) × 100.
Referrer (Any‑Touch): (Converted, single‑session journeys attributed to the selected Referrer ÷ Total single‑session journeys attributed to the selected Referrer) × 100.
Device: (Converted, single‑session journeys on the selected device ÷ Total single‑session journeys on the selected device) × 100.
Average Bar: Sum of Single‑Session Conversion Rates for all conversions ÷ Number of conversions.
Definition: Total number of click events for the conversion in the date range, occurring in User Journeys that started and ended within a single session.
Date Range: Total number of click events for the conversion in the date range, occurring in single‑session journeys.
Referrer (Any‑Touch): Total number of click events for the conversion in the date range, occurring in single‑session journeys of visitors who arrived via the selected Referrer(s).
Device: Total number of click events for the conversion in the date range on the selected device, occurring in single‑session journeys.
Average Bar: Sum of Single‑Session Conversions for all conversions ÷ Number of conversions.
Definition: Total number of events for the conversion that occurred on a desktop device in the selected date range.
Date Range: Total number of events for the conversion that occurred on a desktop device in the selected date range.
Referrer (Any‑Touch): Total number of events for the conversion that occurred on a desktop device in the selected date range attributed to visitors who arrived via the selected Referrer(s).
Device: (Filter hides Mobile conversion data.)
Average Bar: Sum of Desktop Conversions for all conversions ÷ Number of conversions.
Definition: Percentage of visitors who clicked on the conversion event from a desktop device within the selected date range.
Date Range: (Desktop conversion events within selected date range ÷ All conversion events within selected date range) × 100.
Referrer (Any‑Touch): (Conversion events on desktop from the selected Referrer ÷ All conversion events attributed to the selected Referrer) × 100.
Device: (Filter hides Mobile conversion data.)
Average Bar: Sum of Desktop Conversion Rates for all conversions ÷ Number of conversions.
Definition: Total number of events for the conversion that occurred on a mobile device in the selected date range.
Date Range: Total number of events for the conversion that occurred on a mobile device in the selected date range.
Referrer (Any‑Touch): Total number of events for the conversion that occurred on a mobile device in the selected date range attributed to visitors who arrived via the selected Referrer(s).
Device: (Filter hides Desktop conversion data.)
Average Bar: Sum of Mobile Conversions for all conversions ÷ Number of conversions.
Definition: Percentage of visitors who clicked on the conversion event from a mobile device within the selected date range.
Date Range: (Mobile conversion events within selected date range ÷ All conversion events within selected date range) × 100.
Referrer (Any‑Touch): (Conversion events on mobile from the selected Referrer ÷ All conversion events attributed to the selected Referrer) × 100.
Device: (Filter hides Desktop conversion data.)
Average Bar: Sum of Mobile Conversion Rates for all conversions ÷ Number of conversions.
Definition: Average amount of time visitors spent on each page in their journey, prior to clicking on the conversion event, where the event occurred in the selected date range.
Date Range: Average amount of time visitors spent on each page in their journey, prior to clicking on the conversion event, where the event occurred in the selected date range.
Referrer (Any‑Touch): Average amount of time visitors who arrived via the selected referrer(s) spent on each page in their journey prior to clicking on the conversion event, where the event occurred in the selected date range.
Device: Average amount of time visitors spent on each page in their journey, prior to clicking on the conversion event, where the event occurred in the date range on the selected device.
Average Bar: Sum of Average Time on Page for all conversions ÷ Number of conversions.
Definition: Average scroll depth of pages touched within User Journeys prior to clicking on the conversion event, where the event occurred in the selected date range.
Date Range: Average scroll depth of pages touched within User Journeys prior to clicking on the conversion event, where the event occurred in the selected date range.
Referrer (Any‑Touch): Average scroll depth of pages touched within the User Journeys of visitors who arrived via the selected referrer(s), prior to clicking on the conversion event, where the event occurred in the selected date range.
Device: Average scroll depth of pages touched within the User Journeys prior to clicking on the conversion event in the date range on the selected device.
Average Bar: Sum of Average Scroll Depth for all conversions ÷ Number of conversions.
