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All collectionsPagesPages Leaderboard: Sentiment Metrics & Filters

Pages Leaderboard: Sentiment Metrics & Filters

Use these sentiment metrics to gauge how visitors feel about your page content. Each metric shows the overall value, and you can filter by Date Range, Referrer, Device, and Question(s). Conversion filters do not apply here.

Filter Quick Reference

Use these filters to narrow down your metric results across all Pages Leaderboard sections:

  • Date Range
    Selects the time window over which events or responses occur.

  • Referrer (Any‑Touch)
    Limits data to sessions where the visitor arrived via the chosen referrer source(s) at any point in their journey.

  • Device
    Filters to activity that took place on the specified device type (Desktop or Mobile).

  • Conversion Event(s)
    (Applies only to Conversion Metrics) Restricts counts and rates to the selected conversion event(s).

  • Question(s)
    (Applies only to Response & Sentiment Metrics) Restricts to responses or sentiment related to the selected survey or diagnostic question(s).

  • Average Bar

    Represents the average of the metric across all pages listed in the table.

Metrics & Filter Definitions

Response Rate (Page)

  • Response Rate (Page) — percentage of visitors who viewed the page and submitted at least one response to a card on the page. Also known as Survey Response Rate or Card Response Rate.

  • Response Rate (page) filtered by Date Range
    Percentage of visitors who viewed the page and submitted at least one response to a card on the page during the selected date range.
    Calculation: Number of sentiment responses within the date range ÷ Card Queue events within the date range × 100.

  • Response Rate (page) filtered by Referrers
    Percentage of visitors who arrived via the selected referrer(s), viewed the page, and submitted at least one response to a card on the page during the selected date range.
    Calculation: Visitors who viewed the page, arrived via referrer, and submitted response in date range ÷ Total unique visitors all time who viewed the page and arrived via referrer × 100.

  • Response Rate (page) filtered by Devices
    Percentage of visitors who viewed this page on the selected device and submitted at least one response to a card on the page in the date range.
    Calculation: Visitors who viewed the page on device and submitted response in date range ÷ Total unique visitors all time who viewed the page on device × 100.

  • Response Rate (page) filtered by Conversions
    N/A (filter not supported for this metric).

  • Response Rate (page) filtered by Questions
    Percentage of visitors who responded to the selected question(s) in the selected date range on the page.
    Calculation: Visitors who viewed page and responded to selected question(s) in date range ÷ Total unique visitors all time who viewed page × 100.

  • Response Rate — Average Bar
    Average of the response rates across all pages in the table.
    Calculation: Sum of response rates for all pages ÷ Number of pages.


Total Responses (Page)

  • Date Range
    Total number of on-page card responses occurring in the selected date range.
    Count of responses on [Current Page], response in date range.

  • Referrers
    Total number of on-page card responses from visitors who arrived via selected referrer(s), response in date range.
    Count of responses on [Current Page], referrer = selected, response in date range.

  • Devices
    Total number of on-page card responses that occurred on the selected device.
    Count of responses on [Current Page], device = selected, response in date range.

  • Conversions
    N/A (filter not supported for this metric).

  • Questions
    Total number of responses to the selected survey question(s) on this page within the date range.
    Count of responses to selected question(s) on [Current Page], response in date range.

  • Average Bar
    Average number of responses submitted across all pages in the table.
    Calculation: Sum of responses for all pages ÷ Number of pages.


Positive Sentiment (Page)

  • Date Range
    The percentage of positive responses within the date range to all sentiment questions on the page that occurred, where positive responses = Positive + Extremely Positive responses.
    Calculation: Positive responses on [Current Page], in date range ÷ Total responses on [Current Page], in date range × 100.

  • Referrers
    The percentage of positive responses within the date range from visitors who arrived via selected referrer(s), to all sentiment questions on the page, where positive sentiment = Positive + Extremely Positive responses.
    Calculation: Positive responses on [Current Page], referrer = selected, in date range ÷ Total responses on [Current Page], referrer = selected, in date range × 100.

  • Devices
    The percentage of positive responses within the date range on the selected device to all sentiment questions on the page that occurred, where positive sentiment = Positive + Extremely Positive responses.
    Calculation: Positive responses on [Current Page], device = selected, in date range ÷ Total responses on [Current Page], device = selected, in date range × 100.

  • Conversions
    N/A (filter not supported for this metric).

  • Questions
    Percentage of positive responses in the date range to the selected survey question(s) on this page that were Positive or Extremely Positive.
    Calculation: Positive responses to selected question(s) on [Current Page], in date range ÷ Total responses to selected question(s) on [Current Page], in date range × 100.

  • Average Bar
    Average positive sentiment percentages across all pages in the table.
    Calculation: Sum of positive sentiment percentages for all pages ÷ Number of pages.


Neutral Sentiment (Page)

  • Date Range
    The percentage of neutral responses to all sentiment questions on the page that occurred within the date range.
    Calculation: Neutral responses on [Current Page], in date range ÷ Total responses on [Current Page], in date range × 100.

  • Referrers
    The percentage of neutral responses from visitors who arrived via selected referrer(s), to all sentiment questions on the page that occurred within the date range.
    Calculation: Neutral responses on [Current Page], referrer = selected, in date range ÷ Total responses on [Current Page], referrer = selected, in date range × 100.

  • Devices
    The percentage of neutral responses to all sentiment questions on the page that occurred on the selected device type within the date range.
    Calculation: Neutral responses on [Current Page], device = selected, in date range ÷ Total responses on [Current Page], device = selected, in date range × 100.

  • Conversions
    N/A (filter not supported for this metric).

  • Questions
    Percentage of responses to the selected survey question(s) on this page in date range that were neutral.
    Calculation: Neutral responses to selected question(s) on [Current Page], in date range ÷ Total responses to selected question(s) on [Current Page], in date range × 100.

  • Average Bar
    Average neutral sentiment percentages across all pages in the table.
    Calculation: Sum of neutral sentiment percentages for all pages ÷ Number of pages.


Negative Sentiment (Page)

  • Date Range
    The percentage of Negative responses to all sentiment questions on the page that occurred within the date range, where Negative responses = Negative + Extremely Negative responses.
    Calculation: Negative responses on [Current Page], in date range ÷ Total responses on [Current Page], in date range × 100.

  • Referrers
    The percentage of Negative responses from visitors who arrived via selected referrer(s), to all sentiment questions on the page that occurred within the date range, where Negative sentiment = Negative + Extremely Negative responses.
    Calculation: Negative responses on [Current Page], referrer = selected, in date range ÷ Total responses on [Current Page], referrer = selected, in date range × 100.

  • Devices
    The percentage of Negative responses to all sentiment questions on the page that occurred on the selected device type within the date range, where Negative sentiment = Negative + Extremely Negative responses.
    Calculation: Negative responses on [Current Page], device = selected, in date range ÷ Total responses on [Current Page], device = selected, in date range × 100.

  • Conversions
    N/A (filter not supported for this metric).

  • Questions
    Percentage of responses to the selected survey question(s) on this page in date range that were Negative or Extremely Negative.
    Calculation: Negative responses to selected question(s) on [Current Page], in date range ÷ Total responses to selected question(s) on [Current Page], in date range × 100.

  • Average Bar
    Average negative sentiment percentages across all pages in the table.
    Calculation: Sum of negative sentiment percentages for all pages ÷ Number of pages.


Top Positive Diagnostic (Page)

  • Date Range
    Breakout of the positive diagnostic question with the highest number of responses within the selected date range, including each of its responses and their respective counts.

  1. The positive diagnostic question with the most responses on the page within the selected range.

  2. Responses to the question that occurred on the selected page, sorted in descending order based on click count.

  • Referrers
    The positive diagnostic question with the highest number of responses on the page within the date range from visitors who arrived via selected referrer(s).

  • Devices
    The positive diagnostic question with the highest number of responses on the page within the date range that occurred on the selected device.

  • Conversions
    N/A (filter not supported).

  • Questions
    N/A (filter not supported).

  • Average Bar
    N/A (filter not supported).


Top Neutral Diagnostic (Page)

  • Date Range
    The top 5 neutral diagnostic responses with the highest counts for the page within the selected date range.

  1. Identify the neutral responses to all diagnostic questions asked on the specific page.

  2. Determine the top 5 responses based on response count (within the page).

  • Referrers
    The top 5 neutral diagnostic responses within the date range with the highest counts for the page when the selected referrer(s) initiated the session where the responses were made.

  • Devices
    The top 5 neutral diagnostic responses within the date range from the selected device with the highest counts for the page.

  • Conversions
    N/A (filter not supported).

  • Questions
    N/A (filter not supported).

  • Average Bar
    N/A (filter not supported).


Top Negative Diagnostic (Page)

  • Date Range
    The top 5 negative diagnostic responses with the highest counts for the page within the selected date range.

  1. Identify the negative responses to all diagnostic questions asked on the specific page.

  2. Determine the top 5 responses based on response count (within the page).

  • Referrers
    The top 5 negative diagnostic responses within the date range with the highest counts for the page when the selected referrer(s) initiated the session where the responses were made.

  • Devices
    The top 5 negative diagnostic responses within the date range from the selected device with the highest counts for the page.

  • Conversions
    N/A (filter not supported).

  • Questions
    N/A (filter not supported).

  • Average Bar
    N/A (filter not supported).