Filter Quick Reference
A high‑level overview of the filters available on the Pages Leaderboard:
Date Range
Selects the time window over which metric values are calculated. All metrics respect the date range filter.
Referrers
Limits data to sessions or events where the visitor accessed the page via one of the chosen referrer sources (e.g., “Direct,” “Organic Search,” custom UTM values).
Devices
Filters to activity on the specified device type: Desktop or Mobile.
Actions
Applies only to Action metrics. Restricts counts and rates to the selected action event(s) (e.g., “Watch Video” “Download PDF”) on each page.
Conversions
Applies only to conversion metrics. Restricts counts and rates to the selected conversion event(s) (e.g., “Signup,” “Purchase”).
Questions
Applies only to response and sentiment metrics. Restricts to responses or sentiment toward the chosen survey or diagnostic question(s).
Average Bar
Represents the average of the metric across all pages listed in the table.
Metrics, Filters, & Definitions
Definition: Total pageviews within the selected date range for the Page.
Date Range: Total pageviews within the selected date range for the Page.
Referrer: Total pageviews within the date range where the session started from the selected referrer(s).
Device: Total pageviews within the date range that occurred on the selected device.
Actions: N/A (filter not supported for this metric).
Conversions: N/A (filter not supported for this metric).
Questions: N/A – Only applies to Sentiment Metrics.
Definition: Count of visitors who visited the page within the selected date range.
Date Range: Count of visitors who visited the page within the selected date range.
Referrer: Count of visitors who arrived via the selected referrer(s) that visited the page within the selected date range.
Device: Count of visitors who visited the page within the date range on the selected device.
Actions: N/A (filter not supported for this metric).
Conversions: N/A (filter not supported for this metric).
Questions: N/A – Only applies to Sentiment Metrics.
Definition: Count of visitors who viewed the page as the first touchpoint of their journey in the selected date range.
Date Range: Count of visitors who viewed the page as the first touchpoint of their journey in the selected date range.
Referrer: Count of visitors who entered the page via the selected referrer(s) as the first touchpoint of their journey in the selected date range.
Device: Count of visitors who viewed the page as the first touchpoint of their journey in the date range on the selected device.
Actions: N/A (filter not supported for this metric).
Conversions: N/A (filter not supported for this metric).
Questions: N/A – Only applies to Sentiment Metrics.
Definition: Count of visitors who viewed the page between the first and last touchpoints of their journey within the selected date range.
Date Range: Count of visitors who viewed the page between the first and last touchpoints of their journey within the selected date range.
Referrer: Count of visitors who entered the page via the selected referrer(s) between the first and last touchpoints of their journey within the selected date range.
Device: Count of visitors who viewed the page between the first and last touchpoints of their journey within the selected date range on the selected device.
Actions: N/A (filter not supported for this metric).
Conversions: N/A (filter not supported for this metric).
Questions: N/A – Only applies to Sentiment Metrics.
Definition: Count of visitors who viewed the page in the selected date range as the last touchpoint of their journey prior to conversion or exit.
Date Range: Count of visitors who viewed the page in the selected date range as the last touchpoint of their journey prior to conversion or exit.
Referrer: Count of visitors who entered the page via the selected referrer(s) and viewed it within the selected date range as the last touchpoint of their journey prior to conversion or exit.
Device: Count of visitors who viewed the page in the date range on the selected device as the last touchpoint of their journey prior to conversion or exit.
Actions: N/A (filter not supported for this metric).
Conversions: N/A (filter not supported for this metric).
Questions: N/A – Only applies to Sentiment Metrics.
Definition: Count of visitors who viewed the page within the date range as part of a Single Touch Journey, where it was the only touchpoint prior to converting or exiting the site.
Date Range: Count of visitors who viewed the page within the date range as part of a Single Touch Journey, where it was the only touchpoint prior to converting or exiting the site.
Referrer: Count of visitors who viewed the page via the selected referrer(s) within the date range as part of a Single Touch Journey, where it was the only touchpoint prior to converting or exiting the site.
Device: Count of visitors who viewed the page within the date range on the selected device as part of a Single Touch Journey, where it was the only touchpoint prior to converting or exiting the site.
Actions: N/A (filter not supported for this metric).
Conversions: N/A (filter not supported for this metric).
Questions: N/A – Only applies to Sentiment Metrics.
Definition: Count of visitors who viewed the page within the date range as part of a Multi Touch Journey, where it was one of multiple pages viewed prior to converting or exiting the site.
Date Range: Count of visitors who viewed the page within the date range as part of a Multi Touch Journey, where it was one of multiple pages viewed prior to converting or exiting the site.
Referrer: Count of visitors who viewed the page via the selected referrer(s) within the date range as part of a Multi Touch Journey, where it was one of multiple pages viewed prior to converting or exiting the site.
Device: Count of visitors who viewed the page within the date range on the selected device as part of a Multi Touch Journey, where it was one of multiple pages viewed prior to converting or exiting the site.
Actions: N/A (filter not supported for this metric).
Conversions: N/A (filter not supported for this metric).
Questions: N/A – Only applies to Sentiment Metrics.
Definition: Average time spent on this page within the selected date range.
Date Range: Average time spent on this page within the selected date range.
Referrer: Average time spent on this page in the date range by visitors who arrived via the selected referrer(s).
Device: Average time spent on this page in the date range on the selected device.
Actions: N/A (filter not supported for this metric).
Conversions: N/A (filter not supported for this metric).
Questions: N/A – Only applies to Sentiment Metrics.
Definition: Average percentage of the page that is scrolled through by each visitor within the selected date range.
Date Range: Average percentage of the page that is scrolled through by each visitor within the selected date range.
Referrer: Average percentage of the page that is scrolled through by each visitor who entered via the selected referrer(s) within the selected date range.
Device: Average percentage of the page that is scrolled through by each visitor within the date range on the selected device.
Actions: N/A (filter not supported for this metric).
Conversions: N/A (filter not supported for this metric).
Questions: N/A – Only applies to Sentiment Metrics.
Definition: Percentage of visitors who, after viewing the page, navigate to another page on the same website within the date range.
Date Range: Percentage of visitors who, after viewing the page, navigate to another page on the same website within the date range.
Referrer: Percentage of visitors who entered the page via the selected referrer(s) who then navigate to another page on the same website within the date range.
Device: Percentage of visitors who, after viewing the page, navigate to another page on the same website in the date range on the selected device.
Actions: N/A (filter not supported for this metric).
Conversions: N/A (filter not supported for this metric).
Questions: N/A – Only applies to Sentiment Metrics.
Definition: The percentage of visitors who leave the site directly from this page, ending the session.
Date Range: The percentage of visitors who end their session on the page within the date range without completing a conversion on that page.
Referrer: Percentage of visitors who arrived via the selected referrer(s) who ended their session on the page in the date range without a conversion.
Device: The percentage of visitors who end their session on the page within the date range on the selected device without completing a conversion on that page.
Actions: N/A (filter not supported for this metric).
Conversions: N/A (filter not supported for this metric).
Questions: N/A – Only applies to Sentiment Metrics.
Definition: The total number of tracked Action events (clicks) that occurred on a page.
Calculation: Count of all Action events recorded on the current page within the selected date range.
Date Range: Total number of tracked Action events that occurred on a page during the selected date range.
Referrer: Total number of tracked Action events that occurred on a page from sessions initiated via the selected referrer(s).
Device: Total number of tracked Action events that occurred on a page that occurred on the selected device type.
Actions: Total number of click events for the selected Actions that occurred on a page during the selected date range.
Conversions: N/A (filter not supported for this metric).
Questions: N/A – Only applies to Sentiment Metrics.
Definition: The percentage of visitors who viewed the page and performed at least one tracked Action.
Calculation: (Unique Visitors Who Performed ≥1 Action ÷ Total Visits) × 100
Date Range: Percentage of visitors who viewed the page and performed at least one tracked Action during the selected date range (where both view and action events occurred within the specified range).
Referrer: Percentage of visitors who entered the page via the selected referrer(s) and performed at least one tracked Action.
Device: Percentage of visitors who viewed the page and performed at least one tracked Action on the selected device type.
Actions: Percentage of visitors who viewed the page and performed at least one of the selected Actions.
Conversions Filter: N/A (filter not supported for this metric).
Questions Filter: N/A – Only applies to Sentiment Metrics.
Definition: Average time elapsed between page load and the first tracked Action event/click from a visitor within the selected date range.
Calculation: average of (Time of First Action − Page Load Time) across all visitors who performed at least one Action on the page.
Date Range: Average time elapsed between page load and the first tracked Action event/click from a visitor within the selected date range.
Referrer: Average time elapsed between page load and the first tracked Action event/click from visitors who arrived via the selected referrer(s).
Device: Average time elapsed between page load and the first tracked Action event/clicks that occurred on the selected device type.
Actions: Average time elapsed between page load and the selected Action event(s).
Conversions Filter: N/A (filter not supported for this metric).
Questions Filter: N/A – Only applies to Sentiment Metrics.
