Date Range
Limits all metric values to conversion events or journeys that occurred between the start and end dates selected.
Conversion(s)
Filters to click or conversion events for only the selected Conversion event(s) across the site.
Referrer
Limits to events or sessions where any recorded referrer matches one of the selected referrer(s).
Device
Limits to events or sessions that occurred on the specified device type (Desktop or Mobile).
Tags
Limits to conversion events that occurred after viewing any page tagged with the selected tag(s).
Pages
Limits to conversion events that occurred after viewing any of the selected page(s).
For each metric, the Base definition shows what you see with only Date Range applied. The Filter variants spell out exactly how the metric changes when you add any one of the other filters.
Base (Date Range only)
Number of total click events for all Conversions on the site that occurred within the date range.
Conversion(s)
Number of total click events for the selected Conversion(s) across the site that occurred within the date range.
Referrer (Any‑Touch)
Number of total Conversion events that occurred within the date range from visitors who entered via the selected Referrer(s).
Device
Number of total click events for all Conversions on the site that occurred within the date range on the selected device.
Tags
Number of total Conversion events that occurred after viewing any Page within the selected Tag(s), where the conversion happened in the date range.
Pages
Number of total Conversion events that occurred after viewing any of the selected Page(s), where the conversion happened in the date range.
Base (Date Range only)
Percentage of visitors (User Journeys) that viewed content on the site and then converted within the date range.
Conversion(s)
Percentage of visitors (User Journeys) that viewed content on the site and then clicked any of the selected Conversion(s) within the date range.
Referrer (Any‑Touch)
Percentage of visitors (User Journeys) who entered via the selected Referrer(s), viewed content, and then converted within the date range.
Device
Percentage of visitors (User Journeys) that viewed content and then converted on the selected device within the date range.
Tags
Percentage of visitors (User Journeys) that viewed content within the selected Tag(s) and then converted within the date range.
Pages
Percentage of visitors (User Journeys) that viewed the selected Page(s) and then converted within the date range.
Note: Not limited to first‑touch; measures time between any successive conversions.
Base (Date Range only)
Average amount of time it took visitors to convert, measured only for conversion events that occurred within the date range.
Conversion(s)
Average amount of time it took visitors to click any of the selected Conversion(s), measured only for conversion events that occurred within the date range.
Referrer (Any‑Touch)
Average amount of time it took visitors who entered via the selected Referrer(s) to convert, measured only for conversion events that occurred within the date range.
Device
Average amount of time it took visitors to convert, measured only for conversion events that occurred on the selected device within the date range.
Tags
Average amount of time it took visitors to convert after viewing any Page within the selected Tag(s), measured only for conversion events that occurred within the date range.
Pages
Average amount of time it took visitors to convert after viewing any of the selected Page(s), measured only for conversion events that occurred within the date range.
Base (Date Range only)
Average number of pages viewed by visitors across the site before completing a conversion that occurred within the date range.
Conversion(s)
Average number of pages viewed by visitors across the site before completing any of the selected Conversion(s) that occurred within the date range.
Referrer (Any‑Touch)
Average number of pages viewed by visitors who entered via the selected Referrer(s) before completing a conversion that occurred within the date range.
Device
Average number of pages viewed by visitors across the site before completing a conversion that occurred on the selected device within the date range.
Tags
Average number of pages viewed by visitors that viewed content within the selected Tag(s) before completing a conversion within the date range.
Pages
Average number of pages viewed by visitors that viewed any of the selected Page(s) before completing a conversion within the date range.
Base (Date Range only)
Average number of sessions started prior to completing a conversion event that occurred within the date range.
Conversion(s)
Average number of sessions started prior to completing any of the selected Conversion(s) that occurred within the date range.
Referrer (Any‑Touch)
Average number of sessions started by visitors who entered via the selected Referrer(s) prior to completing a conversion event within the date range.
Device
Average number of sessions started prior to completing a conversion event on the selected device within the date range.
Tags
Average number of sessions started by visitors that viewed content within the selected Tag(s) prior to completing a conversion event within the date range.
Pages
Average number of sessions started by visitors that viewed any of the selected Page(s) prior to completing a conversion event within the date range.
Base (Date Range only)
Number of Conversion events on the site that occurred on a desktop device within the date range.
Conversion(s)
Number of total click events for any of the selected Conversions that occurred on a desktop device within the date range.
Referrer (Any‑Touch)
Number of total click events from visitors who entered via the selected Referrer(s) for all Conversions on the site that occurred on a desktop device within the date range.
Device
(Filter hides mobile) Number of total click events for all Conversions on the site that occurred on a desktop device within the date range.
Tags
Number of total click events for all Conversions on the site from visitors that viewed content within the selected Tag(s) prior to converting on a desktop device within the date range.
Pages
Number of total click events for all Conversions on the site from visitors that viewed any of the selected Page(s) prior to converting on a desktop device within the date range.
Base (Date Range only)
Percentage of conversion events on the site that occurred on a desktop device within the date range.
Conversion(s)
Percentage of the selected Conversion events that occurred on a desktop device within the date range.
Referrer (Any‑Touch)
Percentage of conversion events attributed to visitors who entered via the selected Referrer(s) that occurred on a desktop device within the date range.
Device
(Filter hides mobile) Percentage of conversion events on the site that occurred on a desktop device within the date range.
Tags
Percentage of conversion events that occurred on a desktop device within the date range attributed to visitors that viewed content within the selected Tag(s).
Pages
Percentage of conversion events that occurred on a desktop device within the date range attributed to visitors that viewed any of the selected Page(s).
Base (Date Range only)
Number of Conversion events on the site that occurred on a mobile device within the date range.
Conversion(s)
Number of total click events for any of the selected Conversions that occurred on a mobile device within the date range.
Referrer (Any‑Touch)
Number of total click events from visitors who entered via the selected Referrer(s) for all Conversions on the site that occurred on a mobile device within the date range.
Device
(Filter hides desktop) Number of total click events for all Conversions on the site that occurred on a mobile device within the date range.
Tags
Number of total click events for all Conversions on the site from visitors that viewed content within the selected Tag(s) prior to converting on a mobile device within the date range.
Pages
Number of total click events for all Conversions on the site from visitors that viewed any of the selected Page(s) prior to converting on a mobile device within the date range.
Base (Date Range only)
Percentage of conversion events on the site that occurred on a mobile device within the date range.
Conversion(s)
Percentage of the selected Conversion events that occurred on a mobile device within the date range.
Referrer (Any‑Touch)
Percentage of conversion events attributed to visitors who entered via the selected Referrer(s) that occurred on a mobile device within the date range.
Device
(Filter hides desktop) Percentage of conversion events on the site that occurred on a mobile device within the date range.
Tags
Percentage of conversion events that occurred on a mobile device within the date range attributed to visitors that viewed content within the selected Tag(s).
Pages
Percentage of conversion events that occurred on a mobile device within the date range attributed to visitors that viewed any of the selected Page(s).
Base (Date Range only)
The total number of conversion events in the date range that occurred in User Journeys consisting of two or more sessions.
Conversion(s)
The total number of events for the selected Conversion(s) in the date range that occurred in multi‑session User Journeys.
Referrer (Any‑Touch)
The total number of conversion events in the date range that occurred in multi‑session Journeys where visitors entered via the selected Referrer(s).
Device
The total number of conversion events in the date range that occurred on the selected device as part of multi‑session Journeys.
Tags
The total number of conversion events in the date range attributed to visitors that viewed content within the selected Tag(s) across two or more sessions.
Pages
The total number of conversion events in the date range attributed to visitors that viewed the selected Page(s) across two or more sessions.
Base (Date Range only)
Percentage of conversion events in the date range that occurred in User Journeys that started and ended within a single session.
Conversion(s)
Percentage of events for the selected Conversion(s) in the date range that occurred in single‑session Journeys.
Referrer (Any‑Touch)
Percentage of conversion events in the date range that occurred in single‑session Journeys where visitors entered via the selected Referrer(s).
Tags
Percentage of conversion events in the date range attributed to visitors that viewed content within the selected Tag(s) in a single session.
Pages
Percentage of conversion events in the date range attributed to visitors that viewed the selected Page(s) in a single session.
Base (Date Range only)
The top 10 conversion events on the site, sorted in descending order by the number of click events for each Conversion that occurred within the date range.
Conversion(s)
N/A (filter not supported for this widget)
Referrer (Any‑Touch)
Number of click events for the top 10 Conversions attributed to the selected Referrer(s).
Device
Number of click events for the top 10 Conversions that occurred on the selected device.
Tags
N/A (filter not supported for this widget)
Pages
N/A (filter not supported for this widget)
Base (Date Range only)
The top 10 conversion events on the site, sorted in descending order by percentage of visitors that converted within the date range.
Conversion(s)
N/A (filter not supported for this widget)
Referrer (Any‑Touch)
Displays the top 10 conversion events sorted by conversion rate for the selected Referrer(s).
Device
Displays the top 10 conversion events sorted by conversion rate on the selected device.
Tags
N/A (filter not supported for this widget)
Pages
N/A (filter not supported for this widget)
Base (Date Range only)
A list of all Referrer Groups sorted in descending order by the number of Conversion click events within the date range.
Conversion(s)
A list of all Referrer Groups sorted by Conversion click events for the selected Conversion(s).
Referrer (Any‑Touch)
N/A (widget is listing referrers; this filter not supported)
Device
A list of Referrer Groups sorted by Conversion count on the selected device.
Tags
A list of Referrer Groups sorted by Conversion events that occurred after viewing any Page within the selected Tag(s).
Pages
A list of Referrer Groups sorted by Conversion events that occurred after viewing any of the selected Page(s).
