Filter | What it does |
Date Range | Returns results that occurred inside the selected calendar window. All metrics are inherently constrained by this filter. |
Referrer | Limits the metric to activity from visitors who entered the site via the chosen referrer(s) at any point in their journey. |
Device | Counts only events that happened on the specified device type (desktop or mobile). |
Tags | Restricts the calculation to pages associated with the selected tag set. |
Pages | Restricts the calculation to the explicitly selected page(s). |
For each metric, the Base definition shows what you see with only Date Range applied. The Filter variants spell out exactly how the metric changes when you add any one of the other filters.
Base (Date Range only)
Number of views for all Pages within the site that occurred within the selected date range.
Referrer (Any‑Touch)
Number of views for all Pages within the site, within the date range, attributed to visitors who entered via the selected Referrer(s).
Device
Number of views for all Pages within the site, within the date range, that occurred on the selected device.
Tags
Number of views for all Pages within the selected Tag(s) that occurred within the selected date range.
Pages
Number of views for selected Pages that occurred within the selected date range.
Base (Date Range only)
Number of User Journeys that included at least one page on the site within the selected date range.
Referrer (Any‑Touch)
Number of User Journeys attributed to visitors who entered via the selected Referrer(s) that included at least one page on the site within the selected date range.
Device
Number of User Journeys on the selected device that included at least one page on the site within the selected date range.
Tags
Number of User Journeys that included at least one page within the specified Tag(s) within the selected date range.
Pages
Number of User Journeys that included the selected Page(s) within the selected date range.
Base (Date Range only)
The average percentage of visitors who, after viewing any page on the site, navigate to another page within the site.
Referrer (Any‑Touch)
The average percentage of visitors who entered via the selected Referrer(s) who, after viewing any page on the site, navigate to another page within the site.
Device
The average percentage of visitors accessing the site on the selected device who, after viewing any page on the site, navigate to another page within the site.
Tags
The average percentage of visitors who, after viewing any page within the selected Tag(s), navigate to another page OUTSIDE the selected tags.
Pages
The average percentage of visitors who, after viewing selected pages, navigate to another page that is not within the selected pages.
Base (Date Range only)
The average percentage of visitors who end their session on any page within the site within the date range without completing a conversion on that page.
Referrer (Any‑Touch)
The average percentage of visitors who entered via the selected Referrer(s), who end their session on any page within the site without completing a conversion on that page, within the date range.
Device
The average percentage of visitors who end their desktop or mobile session on any page within the site within the date range without completing a conversion on that page.
Tags
The average percentage of visitors who end their session on any page within the selected Tag(s) within the date range without completing a conversion on those pages.
Pages
The average percentage of visitors who end their session on any page within the selected Pages within the date range without completing a conversion on those pages.
Base (Date Range only)
Average amount of each page on the site that is scrolled through within the selected date range. Sum of Average Scroll Depths of all pages divided by the number of pages.
Referrer (Any‑Touch)
Average amount of each page on the site that is scrolled through by visitors who entered via the selected Referrer(s), within the selected date range.
Device
Average amount of each page on the site that is scrolled through by visitors viewing the pages on the selected device, within the selected date range.
Tags
Average amount of each page within the selected Tag(s) that is scrolled through within the selected date range.
Pages
Average amount of each page (of the selected Pages) that is scrolled through within the selected date range.
Base (Date Range only)
Average amount of time visitors actively spend on all tracked pages.
Referrer (Any‑Touch)
Average amount of time visitors who entered via the selected Referrer(s) spend on all tracked pages.
Device
Average amount of time visitors viewing pages on the selected device actively spend on them.
Tags
Average amount of time visitors actively spend on all pages within the selected Tag(s).
Pages
Average amount of time visitors actively spend on the selected Page(s).
Base (Date Range only)
The average amount of content that is scrolled within specific quartiles of 25%, 50%, 75%, and 100%.
Referrer (Any‑Touch)
The average amount of content that is scrolled by visitors who entered via the selected Referrer(s) within specific quartiles of 25%, 50%, 75%, and 100%.
Device
The average amount of content that is scrolled using the selected device within specific quartiles of 25%, 50%, 75%, and 100%.
Tags
The average amount of content within the selected Tag(s) that is scrolled within specific quartiles of 25%, 50%, 75%, and 100%.
Pages
The average amount of content within the selected Page(s) that is scrolled within specific quartiles of 25%, 50%, 75%, and 100%.
Base (Date Range only)
The number of page views that occurred within the date range where the time on page fell within one of the following durations: 0–20 s, 21–40 s, 41 s–1 m, 1 m–2 m, 2 m–3 m, 3 m–4 m, 4 m–5 m, 5 m+.
Referrer (Any‑Touch)
The number of page views by visitors who entered via the selected Referrer(s) that occurred within the date range where the time on page fell within those durations.
Device
The number of page views on the selected device that occurred within the date range where the time on page fell within those durations.
Tags
The number of page views that occurred within the date range for pages within the selected Tag(s) where the time on page fell within those durations.
Pages
The number of page views that occurred within the date range for the selected Page(s) where the time on page fell within those durations.
Base (Date Range only)
List of the top 10 pages on the site sorted by Visits (in descending order) that occurred within the selected date range.
Referrer (Any‑Touch)
List of the top 10 pages on the site sorted by Visits (in descending order) attributed to the selected Referrer(s) that occurred within the selected date range.
Device
List of the top 10 pages on the site sorted by Visits (in descending order) that occurred on the selected device type, within the selected date range.
Tags
List of the top 10 pages within the selected Tag(s) sorted by Visits (in descending order) that occurred within the selected date range.
Pages
List of the pages selected (up to 10) sorted by Visits (in descending order) that occurred within the selected date range.
Base (Date Range only)
List of all Referrer Groups sorted by Visits (in descending order) that occurred within the selected date range.
Referrer (Any‑Touch)
List of all Referrer Groups sorted by Visits (in descending order) attributed to the selected Referrer(s) that occurred within the selected date range.
Device
List of all Referrer Groups sorted by Visits (in descending order) that occurred on the selected device type, within the selected date range.
Tags
List of all Referrer Groups sorted by Visits (in descending order) where users viewed one or more pages in the selected Tag(s), within the selected date range.
Pages
List of all Referrer Groups sorted by Visits (in descending order) where users viewed one or more of the selected Page(s), within the selected date range.
