Filter Quick Reference
A high‑level overview of the filters available on the Pages Leaderboard:
Date Range
Selects the time window over which metric values are calculated. All metrics respect the date range filter.
Referrer(s)
Limits data to sessions or events where the visitor arrived via one of the chosen referrer sources (e.g., “Direct,” “Organic Search,” custom UTM values).
Device
Filters to activity on the specified device type: Desktop or Mobile.
Conversion Event(s)
Applies only to conversion metrics. Restricts counts and rates to the selected conversion event(s) (e.g., “Signup,” “Purchase”).
Question(s)
Applies only to response and sentiment metrics. Restricts to responses or sentiment toward the chosen survey or diagnostic question(s).
Average Bar
Represents the average of the metric across all pages listed in the table.
Metrics, Filters, & Definitions
Definition (Base – Date Range only):
Percentage of all‑time visitors who viewed this page at any point in their journey and then converted (where conversion is within the selected date range).
Referrer (Any‑Touch):
Percentage of visitors who viewed the page at any point, who entered via the selected referrer(s), and converted (conversion within the date range).
Device:
Percentage of all‑time visitors who viewed this page at any point in their journey on the selected device (Mobile/Desktop) and then converted (conversion in date range).
Conversions (Conversion‑Event Filter):
Percentage of all‑time visitors who viewed this page and then completed the selected conversion event(s), with conversion in the date range.
Questions:
N/A – Only applies to Sentiment Metrics.
Definition (Base – Date Range only):
Total number of conversion events within the date range that occurred after viewing the page at any point (leading up to the conversion).
(Count of conversions attributed to [Current Page], conversion event in date range)
Referrer (Any‑Touch):
Total number of conversion events within the date range that occurred after viewing the page at any point from visitors who arrived via the selected referrer(s).
Device:
Total number of conversion events that occurred within the date range on the selected device after viewing the page at any point.
Conversions (Conversion‑Event Filter):
Total number of events within the date range for the selected conversion(s) that occurred after viewing the page at any point.
Questions:
N/A – Only applies to Sentiment Metrics.
Definition (Base – Date Range only):
Total number of conversion events in the date range that happened directly on this page.
(Count of conversions on [Current Page], conversion in date range)
Referrer (Any‑Touch):
Number of conversions that occurred on this page in the date range from visitors who arrived via the selected referrer(s).
Device:
Number of conversions in the date range that occurred on this page from visitors on the selected device.
Conversions (Conversion‑Event Filter):
Number of events in the date range for the selected conversion(s) that occurred on this page.
Questions:
N/A – Only applies to Sentiment Metrics.
Definition (Base – Date Range only):
Percentage of all‑time visitors who viewed this page (at any time) and then converted directly on this page within the date range.
Referrer (Any‑Touch):
Percentage of visitors who viewed this page, arrived via selected referrer(s), and converted on this page (conversion in date range).
Device:
Percentage of all‑time visitors who viewed this page and then converted on this page on the specified device (conversion in date range).
Conversions (Conversion‑Event Filter):
Percentage of all‑time visitors who viewed this page and then clicked the selected conversion event(s) on this page in the date range.
Questions:
N/A – Only applies to Sentiment Metrics.
Definition (Base – Date Range only):
Average amount of time it took visitors to convert, measured only for conversions that occurred in the date range after viewing this page.
Referrer (Any‑Touch):
Average time to convert for visitors who arrived via the selected referrer(s) and converted in the date range after viewing this page.
Device:
Average time to convert for visitors who viewed this page and converted in the date range on the selected device after viewing.
Conversions (Conversion‑Event Filter):
Average time to convert for visitors who completed the selected conversion event(s) in the date range after viewing this page.
Questions:
N/A – Only applies to Sentiment Metrics.
Definition (Base – Date Range only):
Number of conversion events (in date range) that occurred after visitors landed on this page as the first touch of their User Journey.
Referrer (Any‑Touch):
Number of conversions for visitors who started on this page and arrived via the selected referrer(s), where the conversion is in the date range.
Device:
Number of conversion events (in date range) that occurred on the specified device after visitors landed on this page as the first touch of their User Journey.
Conversions (Conversion‑Event Filter):
Number of event(s) for the selected conversions attributed to visitors who started on this page, where conversion in date range.
Questions:
N/A – Only applies to Sentiment Metrics.
Definition (Base – Date Range only):
Number of conversion events in the date range attributed to visitors who viewed this page between the First and Last Touch of their User Journey.
Referrer (Any‑Touch):
Number of conversions in the date range attributed to visitors who arrived via selected referrer(s) and viewed the page between the First and Last Touch of their User Journey.
Device:
Number of conversion events in the date range on the selected device for visitors who viewed this page between the First and Last Touch of their User Journey.
Conversions (Conversion‑Event Filter):
Number of event(s) for the selected conversions in the date range attributed to visitors who viewed this page between the First and Last Touch of their User Journey.
Questions:
N/A – Only applies to Sentiment Metrics.
Definition (Base – Date Range only):
Number of conversion events in the date range attributed to visitors who viewed this page as the last page before converting.
Referrer (Any‑Touch):
Number of conversion events in the date range attributed to visitors who arrived via selected referrer(s), who viewed this page as the last page before converting.
Device:
Number of conversions in the date range that occurred on the selected device type, attributed to visitors who viewed this page as the last page before converting.
Conversions (Conversion‑Event Filter):
Number of event(s) in the date range for the selected conversions attributed to visitors who viewed this page as the last page before converting.
Questions:
N/A – Only applies to Sentiment Metrics.
Definition (Base – Date Range only):
Percentage of all‑time visitors who viewed this page as part of a Multi‑Touch Journey and then converted within the date range.
Referrer (Any‑Touch):
Percentage of visitors who arrived via selected referrer(s) who viewed this page as part of a Multi‑Touch Journey and then converted within the date range.
Device:
Percentage of all‑time visitors who viewed this page as part of a Multi‑Touch Journey and then converted on the specified device within the date range.
Conversions (Conversion‑Event Filter):
Percentage of all‑time visitors who viewed this page as part of a Multi‑Touch Journey and then completed a selected Conversion event within the date range.
Questions:
N/A – Only applies to Sentiment Metrics.
Definition (Base – Date Range only):
Total number of conversion events in the date range attributed to visitors who viewed this page as part of a multi‑touch journey.
Referrer (Any‑Touch):
Count of conversions in multi‑touch visits, referrer = selected, conversion in date range.
Device:
Count of conversions in multi‑touch visits, device = selected, conversion in date range.
Conversions (Conversion‑Event Filter):
Number of selected conversions in multi‑touch visits, conversion in date range.
Questions:
N/A – Only applies to Sentiment Metrics.
Definition (Base – Date Range only):
Percentage of all‑time visitors who viewed this page as part of a Single Touch Journey and then converted within the selected date range.
Referrer (Any‑Touch):
Percentage of visitors who arrived via selected referrer(s), who viewed this page as part of a Single Touch Journey and then converted.
Device:
Percentage of all‑time visitors who viewed this page as part of a Single Touch Journey on the selected device and then converted within the date range.
Conversions (Conversion‑Event Filter):
Percentage of all‑time visitors who viewed this page as part of a Single Touch Journey and then completed a selected Conversion event within the date range.
Questions:
N/A – Only applies to Sentiment Metrics.
Definition (Base – Date Range only):
Total number of conversion events (in date range) attributed to visitors who viewed this page as part of a Single Touch journey.
Referrer (Any‑Touch):
Count of conversions in Single Touch visits, referrer = selected, conversion in date range.
Device:
Count of conversions in Single Touch visits, device = selected, conversion in date range.
Conversions (Conversion‑Event Filter):
Count of selected conversions in Single Touch visits, conversion in date range.
Questions:
N/A – Only applies to Sentiment Metrics.
