The Conversions tab in Knotch One helps you understand which content drives business outcomes—and how users convert across their journey. Here are the key metrics available:
Conversions: The total number of tracked conversion events (as defined by your setup)
Conversion Rate: The percentage of visits that resulted in a conversion
Avg. Time to Conversion: The average amount of time it takes for users to convert after their session begins
Median Time to Conversion: The middle time it takes visitors to click on the conversion event, so half of conversions happen faster than this value and half slower, based only on conversion events within your selected date range.
Avg. Page Steps to Conversion: The average number of pages viewed before a conversion occurs
Avg. Sessions to Conversion: The average number of sessions it takes for a user to convert
Conversions Over Time: A bar chart showing how conversions trend across the selected date range
Device Breakdown: View how many conversions occurred on desktop or mobile
Conversion × Session Breakdown: Shows how many users convert on a single session vs. multi-sessions
Top Conversions: A ranked list of the highest-performing conversion events
Top Referrers by Conversion: The sources (Search, Social, Direct, etc.) driving the most conversions
Top Pages by Conversion: The pages where the highest number of conversions occur
Top Tags by Conversion: Which content groups (via tags) are contributing most to conversions
Use filters to narrow results by conversions, date range, tags and more to uncover what’s driving your best outcomes.