---
title: "Why are single-touch conversions defined differently in Journeys?"
description: "Understand the difference in how single-touch journeys are counted across the platform."
url: https://help.knotch.com/en/articles/97-why-are-single-touch-conversions-defined-differently-in-journeys
collection: "Journeys"
updated: 2025-06-24
language: en
---

# Why are single-touch conversions defined differently in Journeys?

Understand the difference in how single-touch journeys are counted across the platform.

A **single-touch conversion** means the user only engaged with one page before converting—but the definition varies:

-   **Journeys — Single Touch definition:** The user visited your site once, saw **one page and then converted** (e.g., Page A > Conversion, with no other pages in between).
    
-   **Dashboards/Leaderboards — Single Touch definition:** The user only ever saw **one page** _(though they could have had multiple visits to that same page)_, but did **not** visit any other pages on their journey.  
    (e.g., `Page A > Page A > Page A > Conversion`)
    

**Example:**  
Let’s take this journey: `Page A > Page A > Page A > Conversion`  
In Journeys, this would be a **multi-touch conversion.** In Leaderboards, this would be a **single-touch conversion.**

Since these definitions are different, a single journey might be single-touch in Leaderboards, but multi-touch in Journeys.