---
title: "How do I use Funnels?"
description: "Learn how to build, explore, and analyze funnels to understand audience behavior across your content."
url: https://help.knotch.com/en/articles/86-how-do-i-use-funnels
collection: "Funnels"
updated: 2026-06-02
language: en
---

# How do I use Funnels?

Learn how to build, explore, and analyze funnels to understand audience behavior across your content.

Funnels let you track how users progress through a sequence of touchpoints or steps on your site—like visiting a page, visiting a tag, or completing a conversion.

In the **Funnels leaderboard**, you can:

-   View all funnels you've created
    
-   Check key metrics
    
-   Use filters to view specific funnels (by date, device, referrer, etc.)
    
-   Create a Lift Analysis to compare funnels
    

Click “+ New Funnel” to launch the **Funnel Builder**, where you can define up to 50 steps, set exclusions, and view completion logic.

Each funnel has its own **Dashboard** view showing:

-   Funnel visualizer chart
    
-   Step data
    
-   Drop-off and progression
    
-   Time and page steps between stages
    
-   Live filters
    

Each Funnel also includes a [Drop-off Analysis](https://help.knotch.com/en/articles/164-what-is-funnels-drop-off-analysis.md) view — click into a funnel and select the Drop-off Analysis tab to see where users are falling out of the funnel at each step.

🎥 Watch a video overview of Funnels [here](https://www.loom.com/share/060416c8fbe84cc7a5402a36850c7576).