---
title: "Where do I configure my brand voice and guidelines?"
description: "Define your brand’s voice, tone, and structure so AI content fits your style."
url: https://help.knotch.com/en/articles/43-where-do-i-configure-my-brand-voice-and-guidelines
collection: "AIQ"
updated: 2026-03-19
language: en
---

# Where do I configure my brand voice and guidelines?

Define your brand’s voice, tone, and structure so AI content fits your style.

Brand-level configuration—including tone of voice, vocabulary, formatting, and persona—now lives within each Brand Profile under **AIQ > Brands**. The previous AIQ Settings section has been fully replaced.

If you previously configured AIQ Settings, your values have been automatically migrated to your initial Brand Profile.

To learn more, see:

-   _AIQ Brand Profiles_ (overview)
    
-   _How do Brand Guidelines work in Brand Profiles?_
    
-   _What happened to AIQ Settings?_