---
title: "What is Optimize and how do I use it?"
description: "Learn how to improve existing content using AI-powered suggestions."
url: https://help.knotch.com/en/articles/40-what-is-optimize-and-how-do-i-use-it
collection: "AIQ"
updated: 2026-03-19
language: en
---

# What is Optimize and how do I use it?

Learn how to improve existing content using AI-powered suggestions.

**Optimize** is used to enhance your existing content.

To get started:

1.  Click the **Optimize** button at the top of the AIQ content table
    
2.  Select the content you want to improve
    
3.  You'll enter the editor, where you can:
    
    -   Prompt AI to rewrite, reword, or adjust tone
        
    -   Use suggestions to improve clarity, structure, or engagement
        
    -   Maintain alignment with your brand guidelines. The brand is automatically detected based on the content's domain, and AIQ applies that brand's guidelines during optimization.
        

You can save your content as a draft or move it to review or approval stages.