---
title: "What is an action?"
description: "Understand what counts as an action in Knotch One and why it matters."
url: https://help.knotch.com/en/articles/32-what-is-an-action
collection: "Actions"
updated: 2025-06-27
language: en
---

# What is an action?

Understand what counts as an action in Knotch One and why it matters.

An **action** is a meaningful user interaction that signals engagement or intent, but doesn’t directly count as a conversion.

Actions help you track the smaller steps users take **along the journey**—like clicking a “Learn More” link or interacting with an on-page element. These behaviors don’t complete a business goal on their own, but they show progress toward one.

Actions are valuable for:

-   Measuring content engagement
    
-   Identifying high-interest interactions
    
-   Understanding how users move toward conversion
    

You can define actions using the **Event Builder**, just like conversions—based on specific elements, text, class, or URLs.