---
title: "How do I set up a conversion?"
description: "Learn how to create a new conversion event using the Event Builder."
url: https://help.knotch.com/en/articles/27-how-do-i-set-up-a-conversion
collection: "Conversions"
updated: 2025-07-09
language: en
---

# How do I set up a conversion?

Learn how to create a new conversion event using the Event Builder.

To create a conversion in Knotch One:

1.  Click the **“+”** button in the Conversions section
    
    ![](https://staticfiles.gleap.io/ghelparticle/hkCuoPsi020Gk23K6oqHU7gnH6uiQdJlbHaVIybpIHK11I2PuhuXTFsfMxoQxHL4nnDRTlh50LX.png)
    
2.  Use the **Event Builder** to define your rules
    
    -   Choose the **Element Attribute**
        
        -   Element Text — the visible text content of elements
            
        -   Page URL — the pages URL where the element appears
            
        -   Destination URL — the URL users are directed to when they interact with an element
            
        -   Element ID — the unique HTML identifier of the element being tracked
            
        -   Class — the CSS class name assigned to the element
            
    -   Specify your logic: Contains or Equals
        
    -   Add your value for the element attribute. For example, if you select Element Text and are looking for a matching button on your site, you would add the button text (e.g., Get a demo)
        
    
    ![](https://staticfiles.gleap.io/ghelparticle/F2mxhepq2g1bFkE23qN0tBw9WCExS4B1zpLKxX09S5G1PBHuHgfqg2rD82RMsRUmZAfcLFJv86e.png)
    
3.  Optional: add **Excludes** rules to exclude any matching elements from tracking
    
4.  Check the **Matching Elements** table to confirm that you are tracking the right interactions
    
5.  Add a name for your Conversion
    
6.  Click **Save** to finish setup
    

Your new conversion will begin tracking immediately and appear in your dashboard as soon as data is collected (which may take up to 3 hours).

Within Event Builder, an Event is a trackable user interaction—typically a click—that can be used to measure engagement or define touchpoints within journeys and funnels. An Event can be a Conversion or Action. Create rules to specify which elements to track for your event.