---
title: "How do I use the Tags section?"
description: "Learn how to analyze and compare content performance across different tags in Knotch One."
url: https://help.knotch.com/en/articles/21-how-do-i-use-the-tags-section
collection: "Tags"
updated: 2026-06-02
language: en
---

# How do I use the Tags section?

Learn how to analyze and compare content performance across different tags in Knotch One.

The **Tags** section gives you a roll-up view of content performance based on how you've grouped pages—whether by topic, campaign, channel, audience, or strategy.

Each row in the table represents a tag, and the columns show performance metrics aggregated across all pages using that tag.

### Default columns include:

-   **Tag:** The name of the tag
    
-   **Parent:** The top-level grouping this tag belongs to (if applicable)
    
-   **Number of Pages:** How many content pages use this tag
    
-   **Knotch Score:** Blended performance score across all tagged content
    
-   **Total Views:** The sum of all page views across content with this tag
    
-   **Unique Visitors:** The sum of all sessions that included a page with this tag
    
-   **First Touch Visitors:** Number of sessions where a tagged page was the first page seen
    
-   **Middle Touch Visitors:** Number of sessions where a tagged page was seen mid-journey
    
-   **Last Touch Visitors:** Number of sessions where a tagged page was the last page before conversion
    
-   **Average Time on Page:** Average time spent on pages with this tag
    
-   **Average Scroll Depth:** The average percentage of page scrolled on tagged content
    
-   **Average Exit Rate:** The % of users that exited the site while on pages with this tag
    
-   **Average Recirculation Rate:** How often users continued on to another page after viewing tagged content
    
-   **Conversion Rate:** The percentage of visits to tagged content that resulted in a conversion
    
-   **Total Conversions:** The total number of conversions associated with tagged content
    
-   **Average TTC with Tag:** The average time it took users to convert after engaging with a page using this tag
    

### Key features:

-   **Search:** Use the top search bar to find specific tags
    
-   **Filter by Parent Tag** to narrow your view
    
-   Use top-level filters like **Date Range, Referrer, Device, Conversion, or Question** to customize your analysis
    
-   **Customize columns:** Add/remove columns to fit your focus
    
-   **Download:** Export your tag data via the CSV download button
    
-   **Save Custom Views:** Save filter + column configurations for repeat use
    
-   **Use Tag Manager:** Click the Tag Manager button to create or edit tags
    
-   **Averages:** Access the Averages row at the bottom where you can view column averages. The averages will recalculate when filters are applied.
    

This view is especially useful for evaluating **content themes, campaigns**, or **strategic groupings**—so you can double down on what works and rethink what doesn’t.