---
title: "What is the Knotch score?"
description: "Understand how the Knotch Score is calculated and what it represents."
url: https://help.knotch.com/en/articles/20-what-is-the-knotch-score
collection: "Pages"
updated: 2025-06-10
language: en
---

# What is the Knotch score?

Understand how the Knotch Score is calculated and what it represents.

The **Knotch Score** is a blended performance score that combines three key dimensions of content success:

-   **View Score** (based on engagement)
    
-   **Sentiment Score** (based on survey feedback)
    
-   **Conversion Score** (based on tracked outcomes)
    

Each of these scores is **weighted** based on your account’s **Knotch Score Weight settings**, which reflect how important each signal is to your content strategy.

### How it’s calculated:

1.  Each page receives individual scores for **views**, **sentiment**, and **conversions**
    
2.  Your account’s custom weights are applied to each of these scores
    
3.  The weighted scores are added together to produce a single **Knotch Score** per page
    

This score helps you quickly identify which content is performing best overall—based on your own definition of success.

📌 _Tip:_ You can adjust the weighting settings in your account to align the Knotch Score more closely with your team's priorities.