---
title: "How do I activate and embed an Email Card?"
description: "Understand the Activate & Embed workflow for Email Cards."
url: https://help.knotch.com/en/articles/193-how-do-i-activate-and-embed-an-email-card
collection: "Cards"
updated: 2026-03-19
language: en
---

# How do I activate and embed an Email Card?

Understand the Activate & Embed workflow for Email Cards.

Unlike Web Page Cards, which use a Deploy tab with location and trigger settings, Email Cards use an **Activate & Embed** tab. This tab has two sections: **Activation** and **Email HTML Embed**.

### Activation

Clicking **Activate** publishes the follow-up steps of your Email Card to the selected landing page(s). This is required before the Card can function.

-   The Activate button is greyed out until all required landing page selections have been made.
    
-   Once activated, a success indicator is displayed and the Card's status changes to **Active**.
    
-   You can deactivate the Card at any time, which removes the follow-up steps from the landing page(s).
    

### Email HTML Embed

After activation, the **Embed & Send** section displays the Card's HTML snippet. This snippet contains all Card logic, content, and tracking code (including a 1×1 tracking pixel for impression measurement).

1.  Click **Copy HTML** to copy the snippet to your clipboard.
    
2.  A confirmation modal will appear reminding you to paste the HTML into your email.
    
3.  Click **Save and Close** to save your changes and return to the Cards Leaderboard.
    
4.  Paste the HTML into your email editor or ESP.
    

The embed process is manual and email client agnostic — you can use any email platform or editor to send the email containing the Card.

> **Tip:** Always send a test email to yourself first to verify the Card renders correctly before sending to your full distribution list.