--- title: "Card Leaderboard Metrics + Filter Definitions" description: "In-depth definitions for all metrics and filter behavior on the Cards Leaderboard" url: https://help.knotch.com/en/articles/166-card-leaderboard-metrics-filter-definitions collection: "Cards" updated: 2026-05-14 language: en --- # Card Leaderboard Metrics + Filter Definitions In-depth definitions for all metrics and filter behavior on the Cards Leaderboard **Filter Quick Reference** A high‑level overview of the filters available on the Pages Leaderboard: - **Date Range** Selects the time window over which card metrics are calculated. Filters metrics based on events that occurred within the specified date range. - **Referrer(s)** Limits data to sessions or events where the visitor accessed the card via one of the chosen referrer sources (e.g., “Direct,” “Organic Search,” custom UTM values). - **Device** Filters to activity on the specified device type: _Desktop_ or _Mobile_. - **Pages** Filters metrics to include events from the selected page(s). - **Tags** Filters metrics to include events from the selected tag(s).. **Metrics, Filters, & Definitions** ### Pages Deployed On **Definition:**  Number of pages where the Card is currently deployed (including pages assigned via tags). Calculated at the Card level only. - **Date Range:** N/A (filter not supported for this metric) - **Referrer:** N/A (filter not supported for this metric) - **Device:** N/A (filter not supported for this metric) - **Pages:** Count of the number of pages the card is deployed on within the set of Pages selected In the filter - **Tags:** Count of the number of pages the card is deployed on within the selected Tag * * * ### **Steps** **Definition:** Total number of Steps (Questions, CTAs, Recommendations, or Messages) within the Card. Calculated at the Card level only. - **Date Range:** Count of visitors who visited the page within the selected date range. - **Referrer:** Count of visitors who arrived via the selected referrer(s) that visited the page within the selected date range. - **Device:** N/A (filter not supported for this metric) - **Pages:** N/A (filter not supported for this metric) - **Tags:** N/A (filter not supported for this metric) * * * ### **Loads** **Definition:** The number of times the Card has been successfully loaded on a page prior to being triggered by Knotch-side behavior settings. Number represents total loads regardless of whether a visitor's actions have triggered display of the Card. Calculated at the Card level only. - **Date Range:** The number of times the Card has been successfully loaded on a page within the selected date range prior to being triggered by Knotch-side behavior settings. - **Referrer:** The number of times the Card has been successfully loaded on a page prior to being triggered by Knotch-side behavior settings for visitors who arrived via the selected referrer(s) that visited the page within the selected date range. - **Device:** The number of times the Card has been successfully loaded on a page on a desktop/mobile device prior to being triggered by Knotch-side behavior settings - **Pages:** The number of times the Card has been successfully loaded on the selected pages prior to being triggered by Knotch-side behavior settings - **Tags:** The number of times the Card has been successfully loaded on pages within the selected Tags prior to being triggered by Knotch-side behavior settings * * * ### Unique Visitors **Definition:** The number of unique visitor IDs that have viewed the Card or Step across all pages. Calculated at the Card and Step level. **Calculation:** **Card**: Count of unique visitor IDs that viewed the Card **Step**: Count of unique visitor IDs that viewed the specific Step **Response**: N/A - **Date Range:**  - Card: Count of unique visitor IDs that viewed the Card within the selected date range - Step: Count of unique visitor IDs that viewed the Step within the selected date range - **Referrer:**  - Card: Count of unique visitor IDs that viewed the Card sourced from the selected referrer(s) - Step: Count of unique visitor IDs that viewed the Card from the selected referrer(s) for the respective question, CTA, Recommendation, or Message (in the event where the CTA, Rec, or Message is a standalone card, this number would be the same as the Card) - **Device:**  - Card: Count of unique visitor IDs that viewed the Card on a desktop or mobile device (based on filter selection) - Step: Count of unique visitor IDs that viewed the Card on a desktop or mobile device (based on filter selection) for the respective question, CTA, Recommendation, or Message - **Pages:**  - Card: Count of unique visitor IDs that viewed the Card on the selected Pages - Step: Count of unique visitor IDs that viewed the respective question, CTA, Recommendation, or Message that occurred on the selected Pages - **Tags:**  - Card: Count of unique visitor IDs that viewed the Card that occurred on pages within the selected Tags - Step: Count of unique visitor IDs that viewed the respective question, CTA, Recommendation, or Message that occurred on pages within the selected Tags * * * ### Impressions **Definition:** The number of times the Card or Step has been displayed to visitors. Calculated at the Card and Step level. **Calculation:** **Card**: Sum of total impressions for all steps within the Card **Step**: Count of impressions for the respective Step within the Card. **Response**: N/A - **Date Range:**  - Card: The number of times the Card was displayed to visitors all pages on a site within the selected date range - Step: The number of times the Step was displayed to visitors all pages on a site within the selected date range - **Referrer:**  - Card: Count of card views sourced from the selected referrer(s) - Step: Count of views/loads sourced from the selected referrer(s) for the respective question, CTA, Recommendation, or Message (in the event where the CTA, Rec, or Message is a standalone card, this number would be the same as the Card) - **Device:**  - Card: Count of card views on a desktop or mobile device (based on filter selection) across all pages on a site - Step: Count of views on a desktop or mobile device (based on filter selection) for the respective question, CTA, Recommendation, or Message - **Pages:**  - Card: Count of card views that occurred on the selected Pages - Step: Count of views for the respective question, CTA, Recommendation, or Message that occurred on the selected Pages - **Tags:**  - Card: Count of card views that occurred on pages within the selected Tags - Step: Count of card views for the respective question, CTA, Recommendation, or Message that occurred on pages within the selected Tags * * * ### Completions **Definition:** The number of unique users who reached the final step of the survey, regardless of flow path. _Calculation: Count of unique users who completed the final step that ends the survey_ - **Date Range:** Count of unique users who completed the survey within the selected date range - **Referrer:** Count of unique users who arrived via the selected referrer(s) and completed the survey within the selected date range - **Device:** Count of unique users who completed the survey on the selected device within the selected date range - **Pages:** Count of unique users who completed the survey on the selected Pages within the selected date range - **Tags:** Count of unique users who completed the survey on pages within the selected Tags within the selected date range * * * ### Completion Rate **Definition:** The percentage of unique visitors who completed the survey after starting it (clicking at least one response) _Calculation: Completed Surveys / Unique users who clicked a response option in the card (in the first step)_ - **Date Range:** The percentage of unique visitors who completed all steps within the card after starting it, within the selected date range. - (Number of Completed Card Interactions within the selected date range / Number of Started Card Interactions within the selected date range) × 100 - **Referrer:** The percentage of unique visitors who entered via the selected referrer(s) and completed all steps within the card after starting it. - (Number of Completed Card Interactions sourced from the selected referrer(s) / Number of Started Card Interactions sourced from the selected referrer(s)) × 100 - **Device:** The percentage of unique visitors who completed all steps within the card after starting it, on the selected device. - (Number of Completed Card Interactions on a desktop or mobile device / Number of Started Card Interactions on a desktop or mobile device) × 100 - **Pages:** The percentage of unique visitors who completed all steps within the card after starting it, on the selected pages. - (Number of Completed Card Interactions on the selected pages / Number of Started Card Interactions on the selected pages) × 100 - **Tags:** The percentage of unique visitors who completed all steps within the card after starting it, on pages within the selected tags. - (Number of Completed Card Interactions on pages within the selected tags / Number of Started Card Interactions on pages within the selected tags) × 100 * * * ### Responses (Clicks) **Definition:** The number of clicks received for a Card, Step or Response. - **Date Range:**  - Card: Count of clicks across all Steps in the Card that occurred within the selected date range - Step: Count of clicks for the specific step within a Card that occurred within the selected date range - Response: Count of clicks for the specific response that occurred within the selected date range - **Referrer:**  - Card: The number of clicks received across all Steps within a Card from visitors who entered the page via the selected referrer(s) - Step: The number of clicks received for a specific Step from visitors who entered the page via the selected referrer(s) - Response: The number of clicks received for a specific Response from visitors who entered the page via the selected referrer(s) - **Device:**  - Card: The number of clicks received across all Steps within a Card on a desktop or mobile device - Step: The number of clicks received for a specific Step that occurred on a desktop or mobile device - Response: The number of clicks received for a specific Response that occurred on a desktop or mobile device - **Pages:** - Card: The number of clicks received for all Steps within a Card that occurred on the selected Pages. - Step: The number of clicks received for the specific Step that occurred on the selected Pages. - Response: The number of clicks received for the specific Response that occurred on the selected Pages. - **Tags:**  - Card: The number of clicks received for all Steps within a Card that occurred on pages within the selected Tags. - Step: The number of clicks received for the specific Step that occurred on pages within the selected Tags. - Response: The number of clicks received for the specific Response that occurred on pages within the selected Tags. * * * ### Response Rate **Definition:** The percentage of unique visitors who click on a Card, Step, or specific Response.  - **Date Range:**  - Card: Count of unique clicks on links within a survey within the selected date range divided by the number of total survey impressions within the selected date range x 100 - Step: Count of unique clicks on any link or response in a specific step within the selected date range divided by the number of impressions for the step within the selected date range x 100 - Response: Count of unique clicks on a specific response/link within the selected date range divided by the number of impressions for the step within the selected date range x 100 - **Referrer:**  - Card: Count of unique clicks on all links within a survey sourced from the selected referrer(s) divided by the number of total survey impressions sourced from the selected referrer(s) x 100 - Step: Count of unique clicks on any link or response in a specific step sourced from the selected referrer(s) divided by the number of impressions for the step sourced from the selected referrer(s) x 100 - Response: Count of unique clicks on a specific response/link sourced from the selected referrer(s) divided by the number of impressions of a step sourced from the selected referrer(s) x 100 - **Device:**  - Card: Count of unique clicks on all links within a survey on a desktop or mobile device divided by the number of total survey impressions on a desktop or mobile device x 100 - Step: Count of unique clicks on any link or response in a specific step on a desktop or mobile device divided by the number of impressions for the step on a desktop or mobile device x 100 - Response: Count of unique clicks on a specific response/link on a desktop or mobile device divided by the number of impressions on a desktop or mobile device for the step x 100 - **Pages:**   - Card: Count of unique clicks on all links within a survey on the selected Pages divided by the number of total survey impressions on the selected Pages x 100 - Step: Count of unique clicks on any link or response in a specific step on the selected Pages divided by the number of impressions for the step on the selected Pages x 100 - Response: Count of unique clicks on a specific response/link on the selected Pages divided by the number of impressions for the step on the selected Pages x 100 - **Tags:** - Card: Count of unique clicks on all links within a survey on pages within the selected Tags divided by the number of total survey impressions on pages within the selected Tags x 100 - Step: Count of unique clicks on any link or response in a specific step on pages within the selected Tags divided by the number of impressions for the step on pages within the selected Tags x 100 - Response: Count of unique clicks on a specific response/link on pages within the selected Tags divided by the number of impressions for the step on pages within the selected Tags x 100 * * * ### Positive Sentiment % **Definition:** The percentage of Positive responses for the entire Card or a specific Step within a Card. Calculated at the Card and Step level. - **Date Range:** - Card: Count of positive sentiment responses for a survey within the selected date range divided by the number of total sentiment responses for the survey within the selected date range x 100 - Step: Count of positive sentiment responses for a step within the selected date range divided by the number of total sentiment responses for the same step within the selected date range x 100 - **Referrers:**  - Card: Count of positive sentiment responses sourced from the selected referrer(s) divided by the total number of sentiment responses for the survey sourced from the selected referrer(s) x 100 - Step: Count of positive sentiment responses for a step sourced from the selected referrer(s) divided by the number of total sentiment responses for the same step sourced from the selected referrer(s) x 100 - **Devices:**  - Card: Count of positive sentiment responses for a survey on a desktop or mobile device divided by the total number of sentiment responses for the survey on a desktop or mobile device x 100 - Step: Count of positive sentiment responses for a step on a desktop or mobile device divided by the number of total sentiment responses for the same step on a desktop or mobile device x 100 - **Pages:**  - Card: Count of positive sentiment responses for a survey on the selected Pages divided by the total number of sentiment responses for the survey on the selected Pages x 100 - Step: Count of positive sentiment responses for a step on the selected Pages by the number of total sentiment responses for the same step on the selected Pages x 100 - **Tags:** - Card: Count of positive sentiment responses for a survey on pages within the selected Tags divided by the total number of sentiment responses for the survey on pages within the selected Tags x 100 - Step: Count of positive sentiment responses for a step on pages within the selected Tags by the number of total sentiment responses for the same step on pages within the selected Tags x 100 * * * ### Positive Responses (count) **Definition:** The count of Positive sentiment responses for a Card, Step, or Response. - **Date Range:** - Card: Count of positive responses to all sentiment questions within the selected date range Step: Count of positive responses to a sentiment question within a specific step within the selected date range Response: Count of responses to the respective sentiment question within the selected date range - **Referrers:**  - Card: Count of positive responses to all sentiment questions sourced from the selected referrer(s) Step: Count positive responses to a sentiment question within a specific step sourced from the selected referrer(s) Response: Count responses to the respective sentiment question sourced from the selected referrer(s) - **Devices:**  - Card: Count of positive responses to all sentiment questions on a desktop or mobile device Step: Count of positive responses to a sentiment question within a specific step on a desktop or mobile device Response: Count of responses to the respective sentiment question on a desktop or mobile device - **Pages:**  - Card: Count of positive responses to all sentiment questions on the selected Pages Step: Count of positive responses to a sentiment question within a specific step on the selected Pages Response: Count of responses to the respective sentiment question on the selected Pages - **Tags:** - Card**:** Count of positive responses to all sentiment questions on pages within the selected Tags Step**:** Count of positive responses to a sentiment question within a specific step on pages within the selected Tags Response**:** Count of responses to the respective sentiment question on pages within the selected Tags * * * ### Neutral Sentiment % **Definition:** The percentage of Neutral responses for the entire Card or a specific Step within a Card. Calculated at the Card and Step level. - **Date Range:** - Card: Count of neutral sentiment responses for a survey within the selected date range divided by the number of total sentiment responses for the survey within the selected date range x 100 - Step: Count of neutral sentiment responses for a step within the selected date range divided by the number of total sentiment responses for the same step within the selected date range x 100 - **Referrers:**  - Card: Count of neutral sentiment responses sourced from the selected referrer(s) divided by the total number of sentiment responses for the survey sourced from the selected referrer(s) x 100 - Step: Count of neutral sentiment responses for a step sourced from the selected referrer(s) divided by the number of total sentiment responses for the same step sourced from the selected referrer(s) x 100 - **Devices:**  - Card: Count of neutral sentiment responses for a survey on a desktop or mobile device divided by the total number of sentiment responses for the survey on a desktop or mobile device x 100 - Step: Count of neutral sentiment responses for a step on a desktop or mobile device divided by the number of total sentiment responses for the same step on a desktop or mobile device x 100 - **Pages:**  - Card: Count of neutral sentiment responses for a survey on the selected Pages divided by the total number of sentiment responses for the survey on the selected Pages x 100 - Step: Count of neutral sentiment responses for a step on the selected Pages by the number of total sentiment responses for the same step on the selected Pages x 100 - **Tags:** - Card: Count of neutral sentiment responses for a survey on pages within the selected Tags divided by the total number of sentiment responses for the survey on pages within the selected Tags x 100 - Step: Count of neutral sentiment responses for a step on pages within the selected Tags by the number of total sentiment responses for the same step on pages within the selected Tags x 100 * * * ### Neutral Responses (count) **Definition:** The count of Neutral sentiment responses for a Card, Step, or Response. - **Date Range:** - Card: Count of neutral responses to all sentiment questions within the selected date range Step: Count of neutral responses to a sentiment question within a specific step within the selected date range Response: Count of responses to the respective sentiment question within the selected date range - **Referrers:**  - Card: Count of neutral responses to all sentiment questions sourced from the selected referrer(s) Step: Count of neutral responses to a sentiment question within a specific step sourced from the selected referrer(s) Response: Count of neutral to the respective sentiment question sourced from the selected referrer(s) - **Devices:**  - Card: Count of neutral responses to all sentiment questions on a desktop or mobile device Step: Count of neutral responses to a sentiment question within a specific step on a desktop or mobile device Response: Count of neutral to the respective sentiment question on a desktop or mobile device - **Pages:**  - Card: Count of neutral responses to all sentiment questions on the selected Pages Step: Count of neutral responses to a sentiment question within a specific step on the selected Pages Response: Count of neutral to the respective sentiment question on the selected Pages - **Tags:** - Card**:** Count of neutral responses to all sentiment questions on pages within the selected Tags Step**:** Count of neutral responses to a sentiment question within a specific step on pages within the selected Tags Response**:** Count of responses to the respective sentiment question on pages within the selected Tags * * * ### Negative Sentiment % **Definition:** The percentage of Negative responses for the entire Card or a specific Step within a Card. Calculated at the Card and Step level. - **Date Range:** - Card: Count of negative sentiment responses for a survey within the selected date range divided by the number of total sentiment responses for the survey within the selected date range x 100 - Step: Count of negative sentiment responses for a step within the selected date range divided by the number of total sentiment responses for the same step within the selected date range x 100 - **Referrers:**  - Card: Count of negative sentiment responses sourced from the selected referrer(s) divided by the total number of sentiment responses for the survey sourced from the selected referrer(s) x 100 - Step: Count of negative sentiment responses for a step sourced from the selected referrer(s) divided by the number of total sentiment responses for the same step sourced from the selected referrer(s) x 100 - **Devices:**  - Card: Count of negative sentiment responses for a survey on a desktop or mobile device divided by the total number of sentiment responses for the survey on a desktop or mobile device x 100 - Step: Count of negative sentiment responses for a step on a desktop or mobile device divided by the number of total sentiment responses for the same step on a desktop or mobile device x 100 - **Pages:**  - Card: Count of negative sentiment responses for a survey on the selected Pages divided by the total number of sentiment responses for the survey on the selected Pages x 100 - Step: Count of negative sentiment responses for a step on the selected Pages by the number of total sentiment responses for the same step on the selected Pages x 100 - **Tags:** - Card: Count of negative sentiment responses for a survey on pages within the selected Tags divided by the total number of sentiment responses for the survey on pages within the selected Tags x 100 - Step: Count of negative sentiment responses for a step on pages within the selected Tags by the number of total sentiment responses for the same step on pages within the selected Tags x 100 * * * ### Negative Responses (count) **Definition:** The count of Negative sentiment responses for a Card, Step, or Response. - **Date Range:** - Card: Count of negative responses to all sentiment questions within the selected date range Step: Count of negative responses to a sentiment question within a specific step within the selected date range Response: Count of responses to the respective sentiment question within the selected date range - **Referrers:**  - Card: Count of negative responses to all sentiment questions sourced from the selected referrer(s) Step: Count of negative responses to a sentiment question within a specific step sourced from the selected referrer(s) Response: Count of responses to the respective sentiment question sourced from the selected referrer(s) - **Devices:**  - Card: Count of negative responses to all sentiment questions on a desktop or mobile device Step: Count of negative responses to a sentiment question within a specific step on a desktop or mobile device Response: Count of responses to the respective sentiment question on a desktop or mobile device - **Pages:**  - Card: Count of negative responses to all sentiment questions on the selected Pages Step: Count of negative responses to a sentiment question within a specific step on the selected Pages Response: Count of responses to the respective sentiment question on the selected Pages - **Tags:** - Card**:** Count of negative responses to all sentiment questions on pages within the selected Tags Step**:** Count of negative responses to a sentiment question within a specific step on pages within the selected Tags Response**:** Count of responses to the respective sentiment question on pages within the selected Tags