--- title: "Conversions Dashboard Metrics and Filters" description: "The single source of truth for all Conversions Dashboard metrics and exactly how each filter (Date Range, Conversion(s), Referrer, Device, Tags, Pages) alters each calculation." url: https://help.knotch.com/en/articles/121-conversions-dashboard-metrics-and-filters collection: "Conversions Dashboard" updated: 2026-02-04 language: en --- # Conversions Dashboard Metrics and Filters The single source of truth for all Conversions Dashboard metrics and exactly how each filter (Date Range, Conversion(s), Referrer, Device, Tags, Pages) alters each calculation. #### Filter quick‑reference - **Date Range** Limits all metric values to conversion events or journeys that occurred between the start and end dates selected. - **Conversion(s)** Filters to click or conversion events for only the selected Conversion event(s) across the site. - **Referrer** Limits to events or sessions where any recorded referrer matches one of the selected referrer(s). - **Device** Limits to events or sessions that occurred on the specified device type (Desktop or Mobile). - **Tags** Limits to conversion events that occurred **after** viewing any page tagged with the selected tag(s). - **Pages** Limits to conversion events that occurred **after** viewing any of the selected page(s). * * * ### Metric & Filter Definitions For each metric, the **Base** definition shows what you see with only Date Range applied. The **Filter variants** spell out exactly how the metric changes when you add any one of the other filters. #### Conversions (Site) - **Base (Date Range only)** Number of total click events for all Conversions on the site that occurred within the date range.  - **Conversion(s)** Number of total click events for the selected Conversion(s) across the site that occurred within the date range.  - **Referrer (Any‑Touch)** Number of total Conversion events that occurred within the date range from visitors who entered via the selected Referrer(s).  - **Device** Number of total click events for all Conversions on the site that occurred within the date range on the selected device.  - **Tags** Number of total Conversion events that occurred after viewing any Page within the selected Tag(s), where the conversion happened in the date range.  - **Pages** Number of total Conversion events that occurred after viewing any of the selected Page(s), where the conversion happened in the date range.  * * * #### Conversion Rate (Site) - **Base (Date Range only)** Percentage of visitors (User Journeys) that viewed content on the site and then converted within the date range.  - **Conversion(s)** Percentage of visitors (User Journeys) that viewed content on the site and then clicked any of the selected Conversion(s) within the date range.  - **Referrer (Any‑Touch)** Percentage of visitors (User Journeys) who entered via the selected Referrer(s), viewed content, and then converted within the date range.  - **Device** Percentage of visitors (User Journeys) that viewed content and then converted on the selected device within the date range.  - **Tags** Percentage of visitors (User Journeys) that viewed content within the selected Tag(s) and then converted within the date range.  - **Pages** Percentage of visitors (User Journeys) that viewed the selected Page(s) and then converted within the date range.  * * * #### Avg Time to Conversion (Site) > _Note: Not limited to first‑touch; measures time between any successive conversions._ - **Base (Date Range only)** Average amount of time it took visitors to convert, measured only for conversion events that occurred within the date range.  - **Conversion(s)** Average amount of time it took visitors to click any of the selected Conversion(s), measured only for conversion events that occurred within the date range.  - **Referrer (Any‑Touch)** Average amount of time it took visitors who entered via the selected Referrer(s) to convert, measured only for conversion events that occurred within the date range.  - **Device** Average amount of time it took visitors to convert, measured only for conversion events that occurred on the selected device within the date range.  - **Tags** Average amount of time it took visitors to convert after viewing any Page within the selected Tag(s), measured only for conversion events that occurred within the date range.  - **Pages** Average amount of time it took visitors to convert after viewing any of the selected Page(s), measured only for conversion events that occurred within the date range.  * * * #### Median Time to Conversion (Site) - **Base (Date Range only)** Median amount of time it took visitors to convert, measured only for conversion events that occurred within the date range.  - **Conversion(s)** Median amount of time it took visitors to click any of the selected Conversion(s), measured only for conversion events that occurred within the date range. - **Referrer (Any‑Touch)** Median amount of time it took visitors who entered via the selected Referrer(s) to convert, measured only for conversion events that occurred within the date range. - **Device** Median amount of time it took visitors to convert, measured only for conversion events that occurred on the selected device within the date range. - **Tags** Median amount of time it took visitors to convert, after viewing any Page within the selected Tag(s), measured only for conversion events that occurred within the date range. - **Pages** Median amount of time it took visitors to convert, after viewing any of the selected Page(s), measured only for conversion events that occurred within the date range. * * * #### Avg Page Steps to Conversion (Site) - **Base (Date Range only)** Average number of pages viewed by visitors across the site before completing a conversion that occurred within the date range.  - **Conversion(s)** Average number of pages viewed by visitors across the site before completing any of the selected Conversion(s) that occurred within the date range.  - **Referrer (Any‑Touch)** Average number of pages viewed by visitors who entered via the selected Referrer(s) before completing a conversion that occurred within the date range.  - **Device** Average number of pages viewed by visitors across the site before completing a conversion that occurred on the selected device within the date range.  - **Tags** Average number of pages viewed by visitors that viewed content within the selected Tag(s) before completing a conversion within the date range.  - **Pages** Average number of pages viewed by visitors that viewed any of the selected Page(s) before completing a conversion within the date range.  * * * #### Avg Sessions to Conversion (Site) - **Base (Date Range only)** Average number of sessions started prior to completing a conversion event that occurred within the date range.  - **Conversion(s)** Average number of sessions started prior to completing any of the selected Conversion(s) that occurred within the date range.  - **Referrer (Any‑Touch)** Average number of sessions started by visitors who entered via the selected Referrer(s) prior to completing a conversion event within the date range.  - **Device** Average number of sessions started prior to completing a conversion event on the selected device within the date range.  - **Tags** Average number of sessions started by visitors that viewed content within the selected Tag(s) prior to completing a conversion event within the date range.  - **Pages** Average number of sessions started by visitors that viewed any of the selected Page(s) prior to completing a conversion event within the date range.  * * * #### Desktop Conversions (Site) - **Base (Date Range only)** Number of Conversion events on the site that occurred on a desktop device within the date range.  - **Conversion(s)** Number of total click events for any of the selected Conversions that occurred on a desktop device within the date range.  - **Referrer (Any‑Touch)** Number of total click events from visitors who entered via the selected Referrer(s) for all Conversions on the site that occurred on a desktop device within the date range.  - **Device** (Filter hides mobile) Number of total click events for all Conversions on the site that occurred on a desktop device within the date range.  - **Tags** Number of total click events for all Conversions on the site from visitors that viewed content within the selected Tag(s) prior to converting on a desktop device within the date range.  - **Pages** Number of total click events for all Conversions on the site from visitors that viewed any of the selected Page(s) prior to converting on a desktop device within the date range.  * * * #### Desktop % of Conversions (Site) - **Base (Date Range only)** Percentage of conversion events on the site that occurred on a desktop device within the date range.  - **Conversion(s)** Percentage of the selected Conversion events that occurred on a desktop device within the date range.  - **Referrer (Any‑Touch)** Percentage of conversion events attributed to visitors who entered via the selected Referrer(s) that occurred on a desktop device within the date range.  - **Device** (Filter hides mobile) Percentage of conversion events on the site that occurred on a desktop device within the date range.  - **Tags** Percentage of conversion events that occurred on a desktop device within the date range attributed to visitors that viewed content within the selected Tag(s).  - **Pages** Percentage of conversion events that occurred on a desktop device within the date range attributed to visitors that viewed any of the selected Page(s).  * * * #### Mobile Conversions (Site) - **Base (Date Range only)** Number of Conversion events on the site that occurred on a mobile device within the date range.  - **Conversion(s)** Number of total click events for any of the selected Conversions that occurred on a mobile device within the date range.  - **Referrer (Any‑Touch)** Number of total click events from visitors who entered via the selected Referrer(s) for all Conversions on the site that occurred on a mobile device within the date range.  - **Device** (Filter hides desktop) Number of total click events for all Conversions on the site that occurred on a mobile device within the date range.  - **Tags** Number of total click events for all Conversions on the site from visitors that viewed content within the selected Tag(s) prior to converting on a mobile device within the date range.  - **Pages** Number of total click events for all Conversions on the site from visitors that viewed any of the selected Page(s) prior to converting on a mobile device within the date range.  * * * #### Mobile % of Conversions (Site) - **Base (Date Range only)** Percentage of conversion events on the site that occurred on a mobile device within the date range.  - **Conversion(s)** Percentage of the selected Conversion events that occurred on a mobile device within the date range.  - **Referrer (Any‑Touch)** Percentage of conversion events attributed to visitors who entered via the selected Referrer(s) that occurred on a mobile device within the date range.  - **Device** (Filter hides desktop) Percentage of conversion events on the site that occurred on a mobile device within the date range.  - **Tags** Percentage of conversion events that occurred on a mobile device within the date range attributed to visitors that viewed content within the selected Tag(s).  - **Pages** Percentage of conversion events that occurred on a mobile device within the date range attributed to visitors that viewed any of the selected Page(s).  * * * #### Multi Session Conversions (Site) - **Base (Date Range only)** The total number of conversion events in the date range that occurred in User Journeys consisting of two or more sessions.  - **Conversion(s)** The total number of events for the selected Conversion(s) in the date range that occurred in multi‑session User Journeys.  - **Referrer (Any‑Touch)** The total number of conversion events in the date range that occurred in multi‑session Journeys where visitors entered via the selected Referrer(s).  - **Device** The total number of conversion events in the date range that occurred on the selected device as part of multi‑session Journeys.  - **Tags** The total number of conversion events in the date range attributed to visitors that viewed content within the selected Tag(s) across two or more sessions.  - **Pages** The total number of conversion events in the date range attributed to visitors that viewed the selected Page(s) across two or more sessions.  * * * #### Single Session % of Conversions (Site) - **Base (Date Range only)** Percentage of conversion events in the date range that occurred in User Journeys that started and ended within a single session.  - **Conversion(s)** Percentage of events for the selected Conversion(s) in the date range that occurred in single‑session Journeys.  - **Referrer (Any‑Touch)** Percentage of conversion events in the date range that occurred in single‑session Journeys where visitors entered via the selected Referrer(s).  - **Tags** Percentage of conversion events in the date range attributed to visitors that viewed content within the selected Tag(s) in a single session.  - **Pages** Percentage of conversion events in the date range attributed to visitors that viewed the selected Page(s) in a single session.  * * * #### Top Conversions (By Conversion Count) (Site) - **Base (Date Range only)** The top 10 conversion events on the site, sorted in descending order by the number of click events for each Conversion that occurred within the date range.  - **Conversion(s)** N/A (filter not supported for this widget)  - **Referrer (Any‑Touch)** Number of click events for the top 10 Conversions attributed to the selected Referrer(s).  - **Device** Number of click events for the top 10 Conversions that occurred on the selected device.  - **Tags** N/A (filter not supported for this widget)  - **Pages** N/A (filter not supported for this widget)  * * * #### Top Conversions (By Conversion Rate) (Site) - **Base (Date Range only)** The top 10 conversion events on the site, sorted in descending order by percentage of visitors that converted within the date range.  - **Conversion(s)** N/A (filter not supported for this widget)  - **Referrer (Any‑Touch)** Displays the top 10 conversion events sorted by conversion rate for the selected Referrer(s).  - **Device** Displays the top 10 conversion events sorted by conversion rate on the selected device.  - **Tags** N/A (filter not supported for this widget)  - **Pages** N/A (filter not supported for this widget)  * * * #### Top Referrers by Conversion (Count) - **Base (Date Range only)** A list of all Referrer Groups sorted in descending order by the number of Conversion click events within the date range.  - **Conversion(s)** A list of all Referrer Groups sorted by Conversion click events for the selected Conversion(s).  - **Referrer (Any‑Touch)** N/A (widget is listing referrers; this filter not supported)  - **Device** A list of Referrer Groups sorted by Conversion count on the selected device.  - **Tags** A list of Referrer Groups sorted by Conversion events that occurred after viewing any Page within the selected Tag(s).  - **Pages** A list of Referrer Groups sorted by Conversion events that occurred after viewing any of the selected Page(s).