--- title: "Pages Leaderboard: Conversion Metrics & Filters" description: "This article defines each Engagement metric in the Pages Leaderboard and also defines the behavior of each live filter and its corresponding data output" url: https://help.knotch.com/en/articles/119-pages-leaderboard-conversion-metrics-and-filters collection: "Pages" updated: 2026-03-26 language: en --- # Pages Leaderboard: Conversion Metrics & Filters This article defines each Engagement metric in the Pages Leaderboard and also defines the behavior of each live filter and its corresponding data output Filter Quick Reference A high‑level overview of the filters available on the Pages Leaderboard: - **Date Range** Selects the time window over which metric values are calculated. All metrics respect the date range filter. - **Referrer(s)** Limits data to sessions or events where the visitor arrived via one of the chosen referrer sources (e.g., “Direct,” “Organic Search,” custom UTM values). - **Device** Filters to activity on the specified device type: _Desktop_ or _Mobile_. - **Conversion Event(s)** Applies only to conversion metrics. Restricts counts and rates to the selected conversion event(s) (e.g., “Signup,” “Purchase”). - **Question(s)** Applies only to response and sentiment metrics. Restricts to responses or sentiment toward the chosen survey or diagnostic question(s). - **Average Bar** Represents the average of the metric across all pages listed in the table. Metrics, Filters, & Definitions ## Conversion Rate (Page) **Definition (Base – Date Range only):** Percentage of all‑time visitors who viewed this page at any point in their journey and then converted (where conversion is within the selected date range). - **Referrer (Any‑Touch):** Percentage of visitors who viewed the page at any point, who entered via the selected referrer(s), and converted (conversion within the date range). - **Device:** Percentage of all‑time visitors who viewed this page at any point in their journey on the selected device (Mobile/Desktop) and then converted (conversion in date range). - **Conversions (Conversion‑Event Filter):** Percentage of all‑time visitors who viewed this page and then completed the selected conversion event(s), with conversion in the date range. - **Questions:** N/A – Only applies to Sentiment Metrics.  * * * ## Total Conversions (Page) **Definition (Base – Date Range only):** Total number of conversion events within the date range that occurred after viewing the page at any point (leading up to the conversion). _(Count of conversions attributed to \[Current Page\], conversion event in date range)_  _\* Includes On-Page Conversions_ - **Referrer (Any‑Touch):** Total number of conversion events within the date range that occurred after viewing the page at any point from visitors who arrived via the selected referrer(s). - **Device:** Total number of conversion events that occurred within the date range on the selected device after viewing the page at any point. - **Conversions (Conversion‑Event Filter):** Total number of events within the date range for the selected conversion(s) that occurred after viewing the page at any point. - **Questions:** N/A – Only applies to Sentiment Metrics.  * * * ## On‑Page Conversions (Page) **Definition (Base – Date Range only):** Total number of conversion events in the date range that happened directly on this page. _(Count of conversions on \[Current Page\], conversion in date range)_  - **Referrer (Any‑Touch):** Number of conversions that occurred on this page in the date range from visitors who arrived via the selected referrer(s). - **Device:** Number of conversions in the date range that occurred on this page from visitors on the selected device. - **Conversions (Conversion‑Event Filter):** Number of events in the date range for the selected conversion(s) that occurred on this page. - **Questions:** N/A – Only applies to Sentiment Metrics.  * * * ## On‑Page Conversion Rate (Page) **Definition (Base – Date Range only):** Percentage of all‑time visitors who viewed this page (at any time) and then converted directly on this page within the date range. - **Referrer (Any‑Touch):** Percentage of visitors who viewed this page, arrived via selected referrer(s), and converted on this page (conversion in date range). - **Device:** Percentage of all‑time visitors who viewed this page and then converted on this page on the specified device (conversion in date range). - **Conversions (Conversion‑Event Filter):** Percentage of all‑time visitors who viewed this page and then clicked the selected conversion event(s) on this page in the date range. - **Questions:** N/A – Only applies to Sentiment Metrics.  * * * ## Average TTC with Page (Page) **Definition (Base – Date Range only):** Average amount of time it took visitors to convert, measured only for conversions that occurred in the date range after viewing this page. - **Referrer (Any‑Touch):** Average time to convert for visitors who arrived via the selected referrer(s) and converted in the date range after viewing this page. - **Device:** Average time to convert for visitors who viewed this page and converted in the date range on the selected device after viewing. - **Conversions (Conversion‑Event Filter):** Average time to convert for visitors who completed the selected conversion event(s) in the date range after viewing this page. - **Questions:** N/A – Only applies to Sentiment Metrics.  * * * ## Median TTC with Page (Page) **Definition (Base – Date Range only):** Median amount of time it took visitors to convert, measured only for conversions that occurred in the date range after viewing this page. - **Referrer (Any‑Touch):** Median time to convert for visitors who arrived via the selected referrer(s) and converted in the date range after viewing this page. - **Device:** Median time to convert for visitors who viewed this page and converted in the date range on the selected device after viewing. - **Conversions (Conversion‑Event Filter):** Median time to convert for visitors who completed the selected conversion event(s) in the date range after viewing this page. - **Questions:** N/A – Only applies to Sentiment Metrics.  - **Average Bar:** Average of the Median Time to Conversion for each page in the table, measured only for conversions that happened after viewing that page (conversion in date range). * * * ## First Touch Conversions (Page) **Definition (Base – Date Range only):** Number of conversion events (in date range) that occurred after visitors landed on this page as the first touch of their User Journey.  - **Referrer (Any‑Touch):** Number of conversions for visitors who started on this page and arrived via the selected referrer(s), where the conversion is in the date range.  - **Device:** Number of conversion events (in date range) that occurred on the specified device after visitors landed on this page as the first touch of their User Journey.  - **Conversions (Conversion‑Event Filter):** Number of event(s) for the selected conversions attributed to visitors who started on this page, where conversion in date range.  - **Questions:** N/A – Only applies to Sentiment Metrics.  * * * ## Mid Touch Conversions (Page) **Definition (Base – Date Range only):** Number of conversion events in the date range attributed to visitors who viewed this page between the First and Last Touch of their User Journey.  - **Referrer (Any‑Touch):** Number of conversions in the date range attributed to visitors who arrived via selected referrer(s) and viewed the page between the First and Last Touch of their User Journey.  - **Device:** Number of conversion events in the date range on the selected device for visitors who viewed this page between the First and Last Touch of their User Journey.  - **Conversions (Conversion‑Event Filter):** Number of event(s) for the selected conversions in the date range attributed to visitors who viewed this page between the First and Last Touch of their User Journey.  - **Questions:** N/A – Only applies to Sentiment Metrics.  * * * ## Last Touch Conversions (Page) **Definition (Base – Date Range only):** Number of conversion events in the date range attributed to visitors who viewed this page as the last page before converting.  - **Referrer (Any‑Touch):** Number of conversion events in the date range attributed to visitors who arrived via selected referrer(s), who viewed this page as the last page before converting.  - **Device:** Number of conversions in the date range that occurred on the selected device type, attributed to visitors who viewed this page as the last page before converting.  - **Conversions (Conversion‑Event Filter):** Number of event(s) in the date range for the selected conversions attributed to visitors who viewed this page as the last page before converting.  - **Questions:** N/A – Only applies to Sentiment Metrics.  * * * ## Multi‑Touch Conversion Rate (Page) **Definition (Base – Date Range only):** Percentage of all‑time visitors who viewed this page as part of a Multi‑Touch Journey and then converted within the date range.  - **Referrer (Any‑Touch):** Percentage of visitors who arrived via selected referrer(s) who viewed this page as part of a Multi‑Touch Journey and then converted within the date range.  - **Device:** Percentage of all‑time visitors who viewed this page as part of a Multi‑Touch Journey and then converted on the specified device within the date range.  - **Conversions (Conversion‑Event Filter):** Percentage of all‑time visitors who viewed this page as part of a Multi‑Touch Journey and then completed a selected Conversion event within the date range.  - **Questions:** N/A – Only applies to Sentiment Metrics.  * * * ## Multi‑Touch Conversions (Page) **Definition (Base – Date Range only):** Total number of conversion events in the date range attributed to visitors who viewed this page as part of a multi‑touch journey.  - **Referrer (Any‑Touch):** Count of conversions in multi‑touch visits, referrer = selected, conversion in date range.  - **Device:** Count of conversions in multi‑touch visits, device = selected, conversion in date range.  - **Conversions (Conversion‑Event Filter):** Number of selected conversions in multi‑touch visits, conversion in date range.  - **Questions:** N/A – Only applies to Sentiment Metrics.  * * * ## Single‑Touch Conversion Rate (Page) **Definition (Base – Date Range only):** Percentage of all‑time visitors who viewed this page as part of a Single Touch Journey and then converted within the selected date range.  - **Referrer (Any‑Touch):** Percentage of visitors who arrived via selected referrer(s), who viewed this page as part of a Single Touch Journey and then converted.  - **Device:** Percentage of all‑time visitors who viewed this page as part of a Single Touch Journey on the selected device and then converted within the date range.  - **Conversions (Conversion‑Event Filter):** Percentage of all‑time visitors who viewed this page as part of a Single Touch Journey and then completed a selected Conversion event within the date range.  - **Questions:** N/A – Only applies to Sentiment Metrics.  * * * ## Single‑Touch Conversions (Page) **Definition (Base – Date Range only):** Total number of conversion events (in date range) attributed to visitors who viewed this page as part of a Single Touch journey.  - **Referrer (Any‑Touch):** Count of conversions in Single Touch visits, referrer = selected, conversion in date range.  - **Device:** Count of conversions in Single Touch visits, device = selected, conversion in date range.  - **Conversions (Conversion‑Event Filter):** Count of selected conversions in Single Touch visits, conversion in date range.  - **Questions:** N/A – Only applies to Sentiment Metrics.